What Agero does

Agero is a white-label driver-assistance company, not a parts manufacturer. It runs roadside assistance, accident management, and consumer-affairs programs on behalf of automakers and insurance carriers, so that when a driver breaks down or has a collision, the help arrives under the automaker's or insurer's brand rather than Agero's. The company says it helps roughly 30,000 drivers a day and handles more than 14 million driver-assistance events a year. It reports covering 2 of every 3 new US passenger vehicles and working with 6 of the top 10 US insurance carriers.

The technical core is a digital dispatch platform called Swoop, which routes each roadside or accident event to the nearest capable provider and gives the driver, the client, and the tow operator a shared, real-time view of the job. Agero pairs that software with a human-powered service network: more than 8,000 contracted preferred service providers across the US, plus contact-center operations that take the call when a driver needs a person. The portfolio also includes an electric-vehicle roadside experience built around the different failure modes of EVs, such as depleted batteries and flatbed-only towing requirements.

For an OEM or an insurer, Agero sits in the category of outsourced service partners rather than Tier 1 component suppliers. The relationship is a multi-year services contract measured in event volume, response time, and customer-satisfaction scores rather than in piece-part pricing, which is why the customer roster reads as long-term brand partnerships.

Scale and operations

Agero's own numbers describe a national operation. It cites 150 million drivers protected each year and more than 14 million events handled annually, run across three contact centers and an innovation center in San Francisco that traces back to the Swoop platform's origins. Employment is on the order of 2,600 people based on third-party estimates; Agero is private and does not publish an official headcount or revenue figure, so those figures are best read as bands.

The company's public recognition is in service and workplace categories rather than manufacturing quality systems. It was named Frost & Sullivan's 2025 North American Company of the Year for digitalized roadside assistance, its fifth such recognition after wins in 2019, 2021, 2023, and 2024. It has appeared on Built In's Best Large Places to Work in Boston for six consecutive years through 2026, and it describes itself as the first organization to win ORBIE awards across three separate executive disciplines. There is no ISO or IATF certification claimed, which is expected for a software-and-services provider rather than a parts plant.

Ownership and history

Agero is a privately held company of The Cross Country Group, and it carries the line "A Cross Country Group Company" on every page of its site. Its operating lineage runs back to 1972, consolidated over time from Cross Country Group's roadside and insurance-services businesses into the single Agero brand. Day-to-day leadership is Dave Ferrick, President and CEO since 2012; Jeffrey Blecher, Chief Operating Officer; Robert Cameron, Chief Digital Officer, who came up through the Swoop platform; and Glenn Cusano, Chief Financial Officer, who joined in December 2025 after finance leadership roles at Fareportal and JetBlue.

The most significant recent event is expansion by acquisition. In March 2026 Agero agreed to acquire Urgent.ly, Inc. (Nasdaq: ULY), a US technology-focused roadside and mobility-assistance provider, for $5.50 per share in cash. Agero framed the deal as combining two roadside-assistance technology leaders serving automakers, dealers, insurers, fleets, and rental operators. Urgently now operates as an Agero company, adding roughly 370 people and a book of fleet and rental relationships to Agero's automotive and insurance base.

Known customers

Agero's client list is mostly confidential, as is normal for a white-label provider whose whole value is operating invisibly under a client's brand. The publicly announced relationships:

Beyond the named partners, Agero states it covers 2 of every 3 new US passenger vehicles and works with 6 of the top 10 US insurance carriers. Those are the company's own figures; the individual automakers and carriers behind them are not disclosed.

Sourcing evidence

Agero does not appear in US import bill-of-lading records, and that absence is itself informative. It is a services and software company, so it does not import physical goods the way a stamper or a Tier 1 parts maker does; there is no tooling-in, parts-out signature to read. Its supply chain is instead a network of contracted tow and roadside providers plus cloud infrastructure, neither of which shows up in customs data.

For a procurement team evaluating Agero, the relevant diligence is contractual and operational rather than trade-based: event volume and coverage, response-time and satisfaction service levels, network density in the buyer's markets, and the integration surface between Swoop and the buyer's own systems. The Urgently acquisition is the main structural change to weigh, since it widens Agero's footprint into fleet and rental and consolidates two of the larger roadside-technology platforms under one owner.

Frequently asked questions

What does Agero do?

Agero provides white-label driver-assistance services for automakers and insurance carriers: roadside assistance, accident management, and consumer-affairs support delivered under the client's brand. It runs a digital dispatch platform called Swoop plus a network of more than 8,000 contracted service providers, and it says it handles over 14 million driver-assistance events a year.

Who owns Agero?

Agero is a privately held company of The Cross Country Group and identifies itself as "A Cross Country Group Company." It is not publicly traded. In March 2026 Agero itself acquired the roadside-technology firm Urgent.ly (Nasdaq: ULY) for $5.50 per share in cash.

Where is Agero headquartered?

Agero is headquartered at 400 Rivers Edge Drive, Medford, Massachusetts, in the Boston area. It also runs an innovation center in San Francisco and operates three contact centers.

Who are Agero's customers?

Most of Agero's clients are confidential because it operates under their brands, but publicly announced partners include Ford Motor Company (a 15-plus-year roadside partnership), Polestar, and Hagerty. Agero says it covers 2 of every 3 new US passenger vehicles and works with 6 of the top 10 US insurance carriers.

How big is Agero?

Agero employs on the order of 2,600 people and reports revenue in the range of $600 million, though as a private company it does not publish audited figures, so those are estimates. It says it protects 150 million drivers a year and handles more than 14 million assistance events annually.

What is Swoop?

Swoop is Agero's digital dispatch software platform. It routes each roadside or accident event to the nearest capable provider and gives the driver, the client, and the service provider a shared, real-time view of the job, which Agero uses to improve response times and transparency across a roadside event.

Last verified September 27, 2026. Is this your company? Request a correction.