Verified Nov 2026
Lighting
·
Roanoke, Texas
·
Since 1974
Alliance Consumer Group, also known as ACG Brands, is a consumer products company headquartered in Roanoke, Texas, United States, and founded in 1974. It has an estimated 200-500 employees and an estimated annual revenue of $50-100 million, and it is privately held. The company designs and markets lighting, portable power, everyday carry tools, personal heating, and personal defense products under brands including NEBO, TRUE, THAW, HALO, and iPROTEC, serving outdoor and general consumer markets. Its lighting and battery-based products are among its primary offerings.
Alliance Consumer Group at a glance
Revenue
$50-100M
Est. band
Employees
200-500
Founded
1974
Headquarters
Roanoke, Texas
Import activity
4420
Industries
Automotive
Electric Vehicles
Electronics
Appliance
Military & Defense
Plumbing & Hardware
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
4420
Named foreign suppliers
50
Top origins
China · Vietnam · Taiwan · Hong Kong S.A.R.
Shared foreign counterparties do not establish that these companies buy from Alliance Consumer Group.
What this tells a buyer
The company's most recent public development is a February 2026 announcement that one of its staff members had joined Alliance Consumer Group International as International Sales Director.
Its listed product areas include lighting, battery-powered devices, and plastic components, and its portfolio includes rechargeable warmers and high-performance flashlights.
The company distributes through more than 50,000 retail locations in over 50 countries, according to its published profile.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Alliance Consumer Group, also known as ACG Brands, is a consumer products company headquartered in Roanoke, Texas, United States, and founded in 1974. It has an estimated 200-500 employees and an estimated annual revenue of $50-100 million, and it is privately held. The company designs and markets lighting, portable power, everyday carry tools, personal heating, and personal defense products under brands including NEBO, TRUE, THAW, HALO, and iPROTEC, serving outdoor and general consumer markets. Its lighting and battery-based products are among its primary offerings.
At a glance
Attribute | Detail |
|---|---|
Founded | 1974 |
Headquarters | Roanoke, Texas |
Employees | 200-500 |
Revenue | $50-100M (estimated) |
Primary capability | Lighting |
What Alliance Consumer Group makes
Its listed product areas include lighting, battery-powered devices, and plastic components, and its portfolio includes rechargeable warmers and high-performance flashlights.
Products and capabilities described on the company's own site include Lighting, Battery, Plastic (source: acgbrands.com).
Trade and customs footprint
The company's most recent public development is a February 2026 announcement that one of its staff members had joined Alliance Consumer Group International as International Sales Director. US customs bill-of-lading records list 4420 inbound shipments across 50 foreign suppliers, with top origins including China · Vietnam · Taiwan · Hong Kong S.A.R..
Latest developments
2026-02-21 — I’m really excited to share that I’ve started a new chapter as International Sales Director at Alliance Consumer Group International. | Christy Porter - Hendrix (linkedin.com)
2026-01-23 — We’re Hiring: Director of Sales – Industrial Channel (Remote or Hybrid DFW) | Shannon White (linkedin.com)
2025-08-20 — Alliance Consumer Group’s Supply Chain and Customer Fulfillment Transformation | (theferrarigroup.com)
2025-03-04 — If you're attending the ACE Hardware 2025 Spring Convention, stop by the ACG Brands booth 4647 to see all the latest and greatest from NEBO, TRUE, and THAW! From our brightest lights … | Alliance Consumer Group (linkedin.com)
Company details
The company distributes through more than 50,000 retail locations in over 50 countries, according to its published profile. Alliance Consumer Group was founded in 1974, has an estimated 200-500 employees, and is headquartered in Roanoke, Texas.
Frequently asked questions
What does Alliance Consumer Group make?
Alliance Consumer Group, also known as ACG Brands, is a consumer products company headquartered in Roanoke, Texas, United States, and founded in 1974. It has an estimated 200-500 employees and an estimated annual revenue of $50-100 million, and it is privately held. The company designs and markets lighting, portable power, everyday carry tools, personal heating, and personal defense products under brands including NEBO, TRUE, THAW, HALO, and iPROTEC, serving outdoor and general consumer markets. Its lighting and battery-based products are among its primary offerings.
Where is Alliance Consumer Group headquartered?
Alliance Consumer Group is headquartered in Roanoke, Texas (700 Henrietta Creek Rd, Roanoke, Texas, 76262-6398).
When was Alliance Consumer Group founded?
Alliance Consumer Group was founded in 1974.
How big is Alliance Consumer Group?
Alliance Consumer Group has an estimated 200-500 employees, with revenue in the $50-100M range (estimated).
Does Alliance Consumer Group import from overseas suppliers?
US customs bill-of-lading records show 4420 inbound shipments for Alliance Consumer Group, with top origins including China · Vietnam · Taiwan · Hong Kong S.A.R..
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Last verified Nov 2026. Is this your company? Request a correction.
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