Verified Nov 2026
Electronics & Software
·
Opelika, Alabama
·
Since 1997
APR, founded in 1997 and headquartered in Opelika, Alabama, develops engine tuning software and aftermarket performance hardware for European vehicles. The company employs 100–200 people and generates estimated revenue under $10 million annually. APR is privately held and owned by Driven Performance Brands as of 2017. It serves automotive and electric-vehicle enthusiasts.
APR at a glance
Revenue
<$10M
Est. band
Employees
100-200
Founded
1997
Headquarters
Opelika, Alabama
Import activity
511
Industries
Automotive
Electric Vehicles
Plumbing & Hardware
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
511
Named foreign suppliers
12
Top origins
South Korea · China
Shared foreign counterparties do not establish that these companies buy from APR.
What this tells a buyer
APR has received 511 customs shipments, with primary suppliers located in China and South Korea.
The company offers custom engine and transmission tuning, DIY flash tuning through its Ultralink system, and a product portfolio including software upgrades, intake systems, exhaust systems, and suspension components.
APR has been owned by Driven Performance Brands since 2017.
Source: US customs bill-of-lading records and public filings · Last verified Nov 03, 2026
STABILITY SIGNALS
Operating
29 years in operation (founded 1997).
511 US import shipments on record.
Overview
APR, founded in 1997 and headquartered in Opelika, Alabama, develops engine tuning software and aftermarket performance hardware for European vehicles. The company employs 100–200 people and generates estimated revenue under $10 million annually. APR is privately held and owned by Driven Performance Brands as of 2017. It serves automotive and electric-vehicle enthusiasts.
At a glance
Attribute | Detail |
|---|---|
Founded | 1997 |
Headquarters | Opelika, Alabama |
Employees | 100-200 |
Revenue | <$10M (estimated) |
Primary capability | Electronics & Software |
What APR makes
The company offers custom engine and transmission tuning, DIY flash tuning through its Ultralink system, and a product portfolio including software upgrades, intake systems, exhaust systems, and suspension components.
Trade and customs footprint
APR has received 511 customs shipments, with primary suppliers located in China and South Korea. US customs bill-of-lading records list 511 inbound shipments across 12 foreign suppliers, with top origins including South Korea · China.
Company details
APR has been owned by Driven Performance Brands since 2017. APR was founded in 1997, has an estimated 100-200 employees, and is headquartered in Opelika, Alabama. On the LightSource stability read it is rated "Operating": 29 years in operation (founded 1997). 511 US import shipments on record.
Frequently asked questions
What does APR make?
APR, founded in 1997 and headquartered in Opelika, Alabama, develops engine tuning software and aftermarket performance hardware for European vehicles. The company employs 100–200 people and generates estimated revenue under $10 million annually. APR is privately held and owned by Driven Performance Brands as of 2017. It serves automotive and electric-vehicle enthusiasts.
Where is APR headquartered?
APR is headquartered in Opelika, Alabama (4800 Highway 280 E, Opelika, Alabama, 36804).
When was APR founded?
APR was founded in 1997.
How big is APR?
APR has an estimated 100-200 employees, with revenue in the <$10M range (estimated).
Does APR import from overseas suppliers?
US customs bill-of-lading records show 511 inbound shipments for APR, with top origins including South Korea · China.
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Last verified Nov 2026. Is this your company? Request a correction.
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