Verified Nov 2026
Other
·
Exeter, New Hampshire
·
Since 1927
Bauer Hockey manufactures and markets ice hockey equipment, including skates, sticks, protective gear, and goalie equipment, along with roller hockey gear and apparel. The company is headquartered in Exeter, New Hampshire, United States, and was founded in 1927. It reports an estimated 500 to 1,000 employees and an estimated annual revenue of $250 to $500 million. Bauer is privately held and serves hockey players from beginners to professionals. In June 2026, UNH Athletics announced a five-year partnership extension with the company.
Bauer Hockey at a glance
Revenue
$250-500M
Est. band
Employees
500-1,000
Founded
1927
Headquarters
Exeter, New Hampshire
Import activity
7344
Industries
Automotive
Electric Vehicles
Medical
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
7344
Named foreign suppliers
50
Top origins
Thailand · Taiwan · China · Hong Kong S.A.R.
Shared foreign counterparties do not establish that these companies buy from Bauer Hockey.
What this tells a buyer
Bauer Hockey's most recent public development was a series of team equipment partnerships announced in 2026, including a five-year extension with UNH Athletics reported on June 22, 2026.
The company's product range covers ice hockey skates, sticks, protective equipment, goalie gear, roller hockey gear, and apparel, and it offers customization for professional teams and elite athletes.
Bauer's team partnerships in 2026 include multi-year agreements with the Wisconsin Badgers hockey programs, Brynäs IF in Sweden, and Hockey Canada.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Bauer Hockey manufactures and markets ice hockey equipment, including skates, sticks, protective gear, and goalie equipment, along with roller hockey gear and apparel. The company is headquartered in Exeter, New Hampshire, United States, and was founded in 1927. It reports an estimated 500 to 1,000 employees and an estimated annual revenue of $250 to $500 million. Bauer is privately held and serves hockey players from beginners to professionals. In June 2026, UNH Athletics announced a five-year partnership extension with the company.
At a glance
Attribute | Detail |
|---|---|
Founded | 1927 |
Headquarters | Exeter, New Hampshire |
Employees | 500-1,000 |
Revenue | $250-500M (estimated) |
What Bauer Hockey makes
The company's product range covers ice hockey skates, sticks, protective equipment, goalie gear, roller hockey gear, and apparel, and it offers customization for professional teams and elite athletes.
Products and capabilities described on the company's own site include Gear (source: bauer.com).
Trade and customs footprint
Bauer Hockey's most recent public development was a series of team equipment partnerships announced in 2026, including a five-year extension with UNH Athletics reported on June 22, 2026. US customs bill-of-lading records list 7344 inbound shipments across 50 foreign suppliers, with top origins including Thailand · Taiwan · China · Hong Kong S.A.R..
Latest developments
2026-08-27 — Wisconsin men's and women's hockey announce multi-year partnership with Bauer Hockey | Wisconsin Badgers (uwbadgers.com)
2026-06-22 — UNH Athletics Announces Five-Year Partnership Extension with Bauer Hockey - University of New Hampshire Athletics (unhwildcats.com)
2026-05-27 — Stevenson Athletics announces Bauer as Official Equipment partner of Mustang Hockey - Stevenson University (gomustangsports.com)
2026-03-17 — Bauer Hockey förlänger huvudpartnerskapet med Brynäs IF och En bra start till 2032 (brynas.se)
2025-12-30 — Hockey Canada, Bauer Hockey Extend Partnership - National Sporting Goods Association (nsga.org)
2025-10-22 — ororo Partners with Bauer Hockey to Create Heated Apparel and Accessor (ororowear.com)
Facilities
Bauer Hockey is headquartered in Exeter, New Hampshire. Public sources also reference these locations:
China — bladetechhockey.com
Greenfield, New Hampshire — bladetechhockey.com
Company details
Bauer's team partnerships in 2026 include multi-year agreements with the Wisconsin Badgers hockey programs, Brynäs IF in Sweden, and Hockey Canada. Bauer Hockey was founded in 1927, has an estimated 500-1,000 employees, and is headquartered in Exeter, New Hampshire.
Frequently asked questions
What does Bauer Hockey do?
Bauer Hockey manufactures and markets ice hockey equipment, including skates, sticks, protective gear, and goalie equipment, along with roller hockey gear and apparel. The company is headquartered in Exeter, New Hampshire, United States, and was founded in 1927. It reports an estimated 500 to 1,000 employees and an estimated annual revenue of $250 to $500 million. Bauer is privately held and serves hockey players from beginners to professionals. In June 2026, UNH Athletics announced a five-year partnership extension with the company.
Where is Bauer Hockey headquartered?
Bauer Hockey is headquartered in Exeter, New Hampshire (100 Domain Drive, Exeter, New Hampshire, 03833).
When was Bauer Hockey founded?
Bauer Hockey was founded in 1927.
How big is Bauer Hockey?
Bauer Hockey has an estimated 500-1,000 employees, with revenue in the $250-500M range (estimated).
Does Bauer Hockey import from overseas suppliers?
US customs bill-of-lading records show 7344 inbound shipments for Bauer Hockey, with top origins including Thailand · Taiwan · China · Hong Kong S.A.R..
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Last verified Nov 2026. Is this your company? Request a correction.
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