Verified Nov 2026
Other
·
Commack, New York
·
Since 1977
Beauty by Imagination (BBI) makes hair care products, styling tools, and accessories, and is headquartered in Commack, New York, United States. Founded in 1977, the company has an estimated 200 to 500 employees and an estimated revenue band of $50 million to $100 million. It is privately held and operates as an operating subsidiary of Goody Products. BBI serves the automotive, electric-vehicle, medical, renewable-energy, industrial-equipment, and consumer-goods industries, selling to salon professionals and individual consumers. In July 2026, Goody and WetBrush announced a partnership with Alliance Fastpitch.
Beauty by Imagination (BBI) at a glance
Revenue
$50-100M
Est. band
Employees
200-500
Founded
1977
Headquarters
Commack, New York
Industries
Automotive
Electric Vehicles
Medical
Renewable Energy
Industrial Equipment
Consumer Goods
Overview
Beauty by Imagination (BBI) makes hair care products, styling tools, and accessories, and is headquartered in Commack, New York, United States. Founded in 1977, the company has an estimated 200 to 500 employees and an estimated revenue band of $50 million to $100 million. It is privately held and operates as an operating subsidiary of Goody Products. BBI serves the automotive, electric-vehicle, medical, renewable-energy, industrial-equipment, and consumer-goods industries, selling to salon professionals and individual consumers. In July 2026, Goody and WetBrush announced a partnership with Alliance Fastpitch.
At a glance
Attribute | Detail |
|---|---|
Founded | 1977 |
Headquarters | Commack, New York |
Employees | 200-500 |
Revenue | $50-100M (estimated) |
What Beauty by Imagination (BBI) makes
Its brand portfolio includes Goody, WetBrush, Ouidad, and Bio Ionic, and the record lists LED as a product, with no certifications reported.
Products and capabilities described on the company's own site include LED (source: bbicompany.com).
Latest developments
2026-10-13 — UPDATE: Due to an organizational restructuring, my role as Director of Growth Marketing and CRM at Beauty by Imagination was recently eliminated, and my time with the company has come to a … | Luke Grant (linkedin.com)
2026-08-18 — Case Study - Beauty by Imagination | 24hour-AR (24hour-ar.com)
2026-07-15 — Goody® and Wet Brush®, two trusted leaders in hair accessories and hair care tools, are proud to announce a new partnership with Alliance Fastpitch, an athlete-first organization committed to growing the game … | Beauty by Imagination (BBI) (linkedin.com)
2026-06-24 — Beauty by Imagination News and Press Releases | PR Newswire (prnewswire.com)
2026-03-19 — From WetBrush to Goody: Beauty By Imagination Expands Partnership With Barrett Distribution Centers (prnewswire.com)
2026-02-19 — We’re proud to announce a first-of-its-kind collaboration between Goody, Wet Brush, and MacKenzie-Childs, LLC — bringing together category-leading performance and iconic design in a limited-edition collection. | Beauty by Imagination (BBI) (linkedin.com)
Company details
The company is privately held, with an estimated 200 to 500 employees and an estimated revenue band of $50 million to $100 million. Beauty by Imagination (BBI) was founded in 1977, has an estimated 200-500 employees, and is headquartered in Commack, New York.
Frequently asked questions
What does Beauty by Imagination (BBI) do?
Beauty by Imagination (BBI) makes hair care products, styling tools, and accessories, and is headquartered in Commack, New York, United States. Founded in 1977, the company has an estimated 200 to 500 employees and an estimated revenue band of $50 million to $100 million. It is privately held and operates as an operating subsidiary of Goody Products. BBI serves the automotive, electric-vehicle, medical, renewable-energy, industrial-equipment, and consumer-goods industries, selling to salon professionals and individual consumers. In July 2026, Goody and WetBrush announced a partnership with Alliance Fastpitch.
Where is Beauty by Imagination (BBI) headquartered?
Beauty by Imagination (BBI) is headquartered in Commack, New York (2225 Jericho Tpke, Commack, New York, 11725-2902).
When was Beauty by Imagination (BBI) founded?
Beauty by Imagination (BBI) was founded in 1977.
How big is Beauty by Imagination (BBI)?
Beauty by Imagination (BBI) has an estimated 200-500 employees, with revenue in the $50-100M range (estimated).
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Last verified Nov 2026. Is this your company? Request a correction.
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