Verified Nov 2026
Batteries & E-Mobility
·
DeForest, Wisconsin
·
Since 1951
Big Joe Forklifts manufactures lithium-ion electric forklifts, pallet jacks, walkie stackers, and autonomous material handling solutions. The company is headquartered in DeForest, Wisconsin, United States, was founded in 1951, and employs roughly 100 to 200 people, with estimated annual revenue between $50 million and $100 million. It is privately held and serves the automotive, renewable energy, and industrial equipment sectors. In June 2026, it was added as a brand by Forklifts Group, and in February 2026 it launched the WS25-40 lithium-ion stacker.
Big Joe Forklifts at a glance
Revenue
$50-100M
Est. band
Employees
100-200
Founded
1951
Headquarters
DeForest, Wisconsin
Import activity
135
Industries
Automotive
Renewable Energy
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
135
Named foreign suppliers
20
Top origins
China · Belgium · Germany · Taiwan
Shared foreign counterparties do not establish that these companies buy from Big Joe Forklifts.
What this tells a buyer
No customs or trade shipment data is available in the record for this company.
The company's product lines include lithium-ion electric forklifts, pallet jacks, walkie stackers, order pickers, and autonomous solutions, and the record lists no third-party certifications.
The company is privately held, reports an estimated revenue band of $50 million to $100 million, and has a dealer network across North America.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Big Joe Forklifts manufactures lithium-ion electric forklifts, pallet jacks, walkie stackers, and autonomous material handling solutions. The company is headquartered in DeForest, Wisconsin, United States, was founded in 1951, and employs roughly 100 to 200 people, with estimated annual revenue between $50 million and $100 million. It is privately held and serves the automotive, renewable energy, and industrial equipment sectors. In June 2026, it was added as a brand by Forklifts Group, and in February 2026 it launched the WS25-40 lithium-ion stacker.
At a glance
Attribute | Detail |
|---|---|
Founded | 1951 |
Headquarters | DeForest, Wisconsin |
Employees | 100-200 |
Revenue | $50-100M (estimated) |
Primary capability | Batteries & E-Mobility |
What Big Joe Forklifts makes
The company's product lines include lithium-ion electric forklifts, pallet jacks, walkie stackers, order pickers, and autonomous solutions, and the record lists no third-party certifications.
Products and capabilities described on the company's own site include LED, Battery, Assembly (source: bigjoeforklifts.com).
Trade and customs footprint
No customs or trade shipment data is available in the record for this company. US customs bill-of-lading records list 135 inbound shipments across 20 foreign suppliers, with top origins including China · Belgium · Germany · Taiwan.
Latest developments
2026-09-17 — Big Joe Forklifts Named Official Sponsor of Madison Capitols as Team Begins New Chapter at DeForest Yards (bigjoeforklifts.com)
2026-06-18 — Forklifts Group Adds Big Joe to New Equipment… | Forklifts Group (forkliftsgroup.com)
2026-06-02 — MODEX 2026 Recap: Product Launches, Our 75th Anniversary Celebration, and a Week of Insightful Discussions (bigjoeforklifts.com)
2026-05-14 — Big Joe Forklifts Appoints Johann Strauss as Director of Sales, National Accounts & Strategic Partnerships (bigjoeforklifts.com)
2026-02-24 — Big Joe Forklifts Launches WS25-40 High Performance Lithium-ion Stacker to Boost Productivity in Tight Spaces (bigjoeforklifts.com)
2026-01-20 — Big Joe Forklifts Introduces Financial Services Division to Streamline Financing Options, Powering Progress™ for Warehouse Operations (bigjoeforklifts.com)
Facilities
Big Joe Forklifts is headquartered in DeForest, Wisconsin. Public sources also reference these locations:
Madison, Wisconsin — mhwmag.com
Company details
The company is privately held, reports an estimated revenue band of $50 million to $100 million, and has a dealer network across North America. Big Joe Forklifts was founded in 1951, has an estimated 100-200 employees, and is headquartered in DeForest, Wisconsin.
Frequently asked questions
What does Big Joe Forklifts make?
Big Joe Forklifts manufactures lithium-ion electric forklifts, pallet jacks, walkie stackers, and autonomous material handling solutions. The company is headquartered in DeForest, Wisconsin, United States, was founded in 1951, and employs roughly 100 to 200 people, with estimated annual revenue between $50 million and $100 million. It is privately held and serves the automotive, renewable energy, and industrial equipment sectors. In June 2026, it was added as a brand by Forklifts Group, and in February 2026 it launched the WS25-40 lithium-ion stacker.
Where is Big Joe Forklifts headquartered?
Big Joe Forklifts is headquartered in DeForest, Wisconsin (749 Little Potato Way, DeForest, Wisconsin, 53532-9143).
When was Big Joe Forklifts founded?
Big Joe Forklifts was founded in 1951.
How big is Big Joe Forklifts?
Big Joe Forklifts has an estimated 100-200 employees, with revenue in the $50-100M range (estimated).
Does Big Joe Forklifts import from overseas suppliers?
US customs bill-of-lading records show 135 inbound shipments for Big Joe Forklifts, with top origins including China · Belgium · Germany · Taiwan.
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Last verified Nov 2026. Is this your company? Request a correction.
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