Verified Nov 2026
Other
·
San Diego, California
·
Since 2012
Blenders is a sunglasses and eyewear brand headquartered in San Diego, California, founded in 2012 by surf coach Chase Fisher. The company has an estimated 50-100 employees and an estimated revenue band of $10-50 million. It was acquired by the Safilo Group in 2019 and sells sunglasses, snow goggles, and prescription eyewear, with prices typically between $49 and $89, mainly to Gen Z and Millennial consumers in the consumer goods sector. In October 2025 it announced a breast cancer awareness partnership with Coach Prime and Keep A Breast, including a limited-edition frame.
Blenders at a glance
Revenue
$10-50M
Est. band
Employees
50-100
Founded
2012
Headquarters
San Diego, California
Import activity
334
Industries
Automotive
Electric Vehicles
Construction
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
334
Named foreign suppliers
20
Top origins
China · Taiwan · Vietnam
Shared foreign counterparties do not establish that these companies buy from Blenders.
What this tells a buyer
No customs data is available for the company, and its most recent public development is an August 2026 organizational change announcement.
The brand offers sunglasses, snow goggles, prescription eyewear, and accessories, and its web listings also reference a Padua, Italy facility.
Blenders is a privately held subsidiary of the Safilo Group, which acquired it in 2019.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Blenders is a sunglasses and eyewear brand headquartered in San Diego, California, founded in 2012 by surf coach Chase Fisher. The company has an estimated 50-100 employees and an estimated revenue band of $10-50 million. It was acquired by the Safilo Group in 2019 and sells sunglasses, snow goggles, and prescription eyewear, with prices typically between $49 and $89, mainly to Gen Z and Millennial consumers in the consumer goods sector. In October 2025 it announced a breast cancer awareness partnership with Coach Prime and Keep A Breast, including a limited-edition frame.
At a glance
Attribute | Detail |
|---|---|
Founded | 2012 |
Headquarters | San Diego, California |
Employees | 50-100 |
Revenue | $10-50M (estimated) |
What Blenders makes
The brand offers sunglasses, snow goggles, prescription eyewear, and accessories, and its web listings also reference a Padua, Italy facility.
Products and capabilities described on the company's own site include Gear (source: blenderseyewear.com).
Trade and customs footprint
No customs data is available for the company, and its most recent public development is an August 2026 organizational change announcement. US customs bill-of-lading records list 334 inbound shipments across 20 foreign suppliers, with top origins including China · Taiwan · Vietnam.
Latest developments
2026-08-11 — Blenders Eyewear Announces Organizational Change | INVISIONMAG.COM (invisionmag.com)
2026-08-07 — Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand - Chief Marketer (chiefmarketer.com)
2025-10-09 — Blenders Eyewear News and Press Releases | PR Newswire (prnewswire.com)
2025-10-09 — Blenders Eyewear and Coach Prime Team Up for Breast Cancer Initiative (prnewswire.com)
2025-10-02 — Blenders Eyewear and Keep A Breast Reunite for Breast Cancer Awareness with Limited-Edition Millenia DX (prnewswire.com)
2025-05-13 — Blenders Eyewear Names Country Music Sensation Alana Springsteen as Newest Brand Ambassador (prnewswire.com)
Facilities
Blenders is headquartered in San Diego, California. Public sources also reference these locations:
Padua, Italy — whomakethis.com
Company details
Blenders is a privately held subsidiary of the Safilo Group, which acquired it in 2019. Blenders was founded in 2012, has an estimated 50-100 employees, and is headquartered in San Diego, California.
Frequently asked questions
What does Blenders do?
Blenders is a sunglasses and eyewear brand headquartered in San Diego, California, founded in 2012 by surf coach Chase Fisher. The company has an estimated 50-100 employees and an estimated revenue band of $10-50 million. It was acquired by the Safilo Group in 2019 and sells sunglasses, snow goggles, and prescription eyewear, with prices typically between $49 and $89, mainly to Gen Z and Millennial consumers in the consumer goods sector. In October 2025 it announced a breast cancer awareness partnership with Coach Prime and Keep A Breast, including a limited-edition frame.
Where is Blenders headquartered?
Blenders is headquartered in San Diego, California (4683 Cass St, San Diego, California, 92109).
When was Blenders founded?
Blenders was founded in 2012.
How big is Blenders?
Blenders has an estimated 50-100 employees, with revenue in the $10-50M range (estimated).
Does Blenders import from overseas suppliers?
US customs bill-of-lading records show 334 inbound shipments for Blenders, with top origins including China · Taiwan · Vietnam.
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Last verified Nov 2026. Is this your company? Request a correction.
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