Verified Nov 2026
Other
·
Northbrook, Illinois
·
Since 1982
Blue Chip is an independent, full-service marketing agency headquartered in Northbrook, Illinois, founded in 1982, with an estimated 200-500 employees and an estimated $100-250M in revenue. The agency operates under a Brand Commerce framework that combines brand building with sales performance, and it is part of the Worldwide Partners network. Its clients span automotive, electric-vehicle, medical, and industrial-equipment sectors. In June 2026 it introduced its Impact OS Suite, a set of offerings for its marketing work.
Blue Chip at a glance
Revenue
$100-250M
Est. band
Employees
200-500
Founded
1982
Headquarters
Northbrook, Illinois
Import activity
706
Industries
Automotive
Electric Vehicles
Medical
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
706
Named foreign suppliers
50
Top origins
Taiwan · China · India · Greece
Shared foreign counterparties do not establish that these companies buy from Blue Chip.
What this tells a buyer
Blue Chip has been in operation since 1982, and its own published press materials report the June 2026 introduction of the Impact OS Suite.
The agency's listed services include brand strategy and advertising, retail and shopper marketing, digital and content development, and media planning and performance marketing, and it reports no formal certifications in the record.
Blue Chip is privately held, and its record lists its industries as automotive, electric vehicles, medical, and industrial equipment, with a published client roster including Bausch + Lomb, Brown-Forman, Daisy Brand, MillerCoors, and Procter & Gamble.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Blue Chip is an independent, full-service marketing agency headquartered in Northbrook, Illinois, founded in 1982, with an estimated 200-500 employees and an estimated $100-250M in revenue. The agency operates under a Brand Commerce framework that combines brand building with sales performance, and it is part of the Worldwide Partners network. Its clients span automotive, electric-vehicle, medical, and industrial-equipment sectors. In June 2026 it introduced its Impact OS Suite, a set of offerings for its marketing work.
At a glance
Attribute | Detail |
|---|---|
Founded | 1982 |
Headquarters | Northbrook, Illinois |
Employees | 200-500 |
Revenue | $100-250M (estimated) |
What Blue Chip makes
The agency's listed services include brand strategy and advertising, retail and shopper marketing, digital and content development, and media planning and performance marketing, and it reports no formal certifications in the record.
Products and capabilities described on the company's own site include Lighting (source: bluechipww.com).
Trade and customs footprint
Blue Chip has been in operation since 1982, and its own published press materials report the June 2026 introduction of the Impact OS Suite. US customs bill-of-lading records list 706 inbound shipments across 50 foreign suppliers, with top origins including Taiwan · China · India · Greece.
Latest developments
2026-10-07 — Honored to be recognized as a Walmart Connect Partner Award finalist alongside Zep Inc. Thank you to Walmart Connect for this recognition and for celebrating the incredible work happening across the industry. … | Blue Chip (linkedin.com)
2026-07-01 — Blue Chip spent time with Chicago Fire FC marketing leadership at their new Dear Chicago Experience Center to learn about the state-of-the-art Chicago Fire stadium opening in downtown Chicago in 2028. | Blue Chip (linkedin.com)
2026-06-15 — Blue Chip Introduces Impact OS Suite - Full-service, Brand Commerce, independent marketing agency | Blue Chip (bluechipww.com)
2026-06-09 — Press - Full-service, Brand Commerce, independent marketing agency | Blue Chip (bluechipww.com)
2025-12-08 — So proud of our growth at Blue Chip. This Ad Age article highlights how our shift from shopper marketing to a brand commerce approach is helping us win AOR assignments, grow revenue … | Dan Eisenberg (linkedin.com)
2025-12-03 — Ad Age took a fresh look at Blue Chip () and our recent evolution—including John Maxham, our new CCO whose brand expertise is helping us land creative AOR assignments with clients like … | Blue Chip (linkedin.com)
Company details
Blue Chip is privately held, and its record lists its industries as automotive, electric vehicles, medical, and industrial equipment, with a published client roster including Bausch + Lomb, Brown-Forman, Daisy Brand, MillerCoors, and Procter & Gamble. Blue Chip was founded in 1982, has an estimated 200-500 employees, and is headquartered in Northbrook, Illinois.
Frequently asked questions
What does Blue Chip do?
Blue Chip is an independent, full-service marketing agency headquartered in Northbrook, Illinois, founded in 1982, with an estimated 200-500 employees and an estimated $100-250M in revenue. The agency operates under a Brand Commerce framework that combines brand building with sales performance, and it is part of the Worldwide Partners network. Its clients span automotive, electric-vehicle, medical, and industrial-equipment sectors. In June 2026 it introduced its Impact OS Suite, a set of offerings for its marketing work.
Where is Blue Chip headquartered?
Blue Chip is headquartered in Northbrook, Illinois (650 Dundee Road, Northbrook, Illinois, 60062).
When was Blue Chip founded?
Blue Chip was founded in 1982.
How big is Blue Chip?
Blue Chip has an estimated 200-500 employees, with revenue in the $100-250M range (estimated).
Does Blue Chip import from overseas suppliers?
US customs bill-of-lading records show 706 inbound shipments for Blue Chip, with top origins including Taiwan · China · India · Greece.
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Last verified Nov 2026. Is this your company? Request a correction.
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