Verified Nov 2026
Electronics & Software
·
Overland Park, Kansas
·
Since 1948
Bushnell is a sporting optics and outdoor products company headquartered in Overland Park, Kansas, founded in 1948 by David P. Bushnell. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company is a wholly owned subsidiary of Revelyst and is not publicly traded. Its products serve outdoor, sports, and golf enthusiasts, and it recently announced a partnership with the PGA to provide tour-validated distance technology to PGA Members.
Bushnell at a glance
Revenue
$50-100M
Est. band
Employees
100-200
Founded
1948
Headquarters
Overland Park, Kansas
Import activity
4156
Industries
Automotive
Electric Vehicles
Electronics
Military & Defense
Plumbing & Hardware
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
4156
Named foreign suppliers
50
Top origins
China · Taiwan · Japan · Hong Kong S.A.R.
Shared foreign counterparties do not establish that these companies buy from Bushnell.
What this tells a buyer
Bushnell finalized the purchase of two former PeaceHealth University District buildings in Eugene-Springfield, as reported by Lookout Eugene-Springfield in November 2025.
The company offers binoculars, telescopes, spotting scopes, riflescopes, red dot sights, laser rangefinders, night-vision devices, game cameras, GPS devices, and speed guns under brands including Bushnell, Butler Creek, and Tasco.
Bushnell's products are available in over 90 countries, and the company is a wholly owned subsidiary of Revelyst.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Bushnell is a sporting optics and outdoor products company headquartered in Overland Park, Kansas, founded in 1948 by David P. Bushnell. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company is a wholly owned subsidiary of Revelyst and is not publicly traded. Its products serve outdoor, sports, and golf enthusiasts, and it recently announced a partnership with the PGA to provide tour-validated distance technology to PGA Members.
At a glance
Attribute | Detail |
|---|---|
Founded | 1948 |
Headquarters | Overland Park, Kansas |
Employees | 100-200 |
Revenue | $50-100M (estimated) |
Primary capability | Electronics & Software |
What Bushnell makes
The company offers binoculars, telescopes, spotting scopes, riflescopes, red dot sights, laser rangefinders, night-vision devices, game cameras, GPS devices, and speed guns under brands including Bushnell, Butler Creek, and Tasco.
Trade and customs footprint
Bushnell finalized the purchase of two former PeaceHealth University District buildings in Eugene-Springfield, as reported by Lookout Eugene-Springfield in November 2025. US customs bill-of-lading records list 4156 inbound shipments across 50 foreign suppliers, with top origins including China · Taiwan · Japan · Hong Kong S.A.R..
Latest developments
2026-02-24 — The Next Chapter in Bushnell | Bushnell Outdoors (bushnelloutdoors.com)
2026-02-04 — The PGA partners with Bushnell Golf to deliver tour-validated distance technology to PGA Members (pga.info)
2026-01-13 — We’re excited to welcome Bushnell Golf Canada as a new client at Effectivo Communications⛳ | Effectivo Communications (linkedin.com)
2025-11-17 — Bushnell finalizes purchase of two former PeaceHealth University District buildings - Lookout Eugene-Springfield (lookouteugene-springfield.com)
2025-11-03 — You Won’t Believe This Stitch Golf x Bushnell Collab! | MyGolfSpy (mygolfspy.com)
2025-08-14 — Bushnell Celebrates Grand Opening of Golf PDC at Pine Ridge | News (bushnell.edu)
Facilities
Bushnell is headquartered in Overland Park, Kansas. Public sources also reference these locations:
Overland Park, Kansas — sageratsafaris.com
Company details
Bushnell's products are available in over 90 countries, and the company is a wholly owned subsidiary of Revelyst. Bushnell was founded in 1948, has an estimated 100-200 employees, and is headquartered in Overland Park, Kansas.
Frequently asked questions
What does Bushnell make?
Bushnell is a sporting optics and outdoor products company headquartered in Overland Park, Kansas, founded in 1948 by David P. Bushnell. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company is a wholly owned subsidiary of Revelyst and is not publicly traded. Its products serve outdoor, sports, and golf enthusiasts, and it recently announced a partnership with the PGA to provide tour-validated distance technology to PGA Members.
Where is Bushnell headquartered?
Bushnell is headquartered in Overland Park, Kansas (9200 Cody Street, Overland Park, Kansas, 66214).
When was Bushnell founded?
Bushnell was founded in 1948.
How big is Bushnell?
Bushnell has an estimated 100-200 employees, with revenue in the $50-100M range (estimated).
Does Bushnell import from overseas suppliers?
US customs bill-of-lading records show 4156 inbound shipments for Bushnell, with top origins including China · Taiwan · Japan · Hong Kong S.A.R..
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Last verified Nov 2026. Is this your company? Request a correction.
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