Verified Nov 2026
Electronics & Software
·
San Francisco, California
·
Since 2013
Cruise is an autonomous vehicle company headquartered in San Francisco, California, founded in 2013. It employs between 500 and 1,000 people and is a General Motors subsidiary. Cruise develops self-driving technology and a driverless ride-hailing service, with products including the Cruise AV and the Cruise Origin, designed for Level 4 to 5 driverless ride-hailing. It serves the automotive, electric vehicle, and transportation industries.
Cruise at a glance
Revenue
<$10M
Est. band
Employees
500-1,000
Founded
2013
Headquarters
San Francisco, California
Import activity
86770
Industries
Automotive
Electric Vehicles
Electronics
Renewable Energy
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
86770
Named foreign suppliers
50
Top origins
The Bahamas · Mexico · Canada · Bermuda
Shared foreign counterparties do not establish that these companies buy from Cruise.
What this tells a buyer
General Motors reported acquiring full ownership of Cruise in February 2025, according to a company announcement on gm.com.
Cruise's publicly described products are the Cruise AV and the Cruise Origin, with the Origin intended for Level 4 to 5 driverless ride-hailing use.
Cruise has no certifications listed in its record, and its revenue band is estimated below $10 million.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Cruise is an autonomous vehicle company headquartered in San Francisco, California, founded in 2013. It employs between 500 and 1,000 people and is a General Motors subsidiary. Cruise develops self-driving technology and a driverless ride-hailing service, with products including the Cruise AV and the Cruise Origin, designed for Level 4 to 5 driverless ride-hailing. It serves the automotive, electric vehicle, and transportation industries.
At a glance
Attribute | Detail |
|---|---|
Founded | 2013 |
Headquarters | San Francisco, California |
Employees | 500-1,000 |
Revenue | <$10M (estimated) |
Primary capability | Electronics & Software |
What Cruise makes
Cruise's publicly described products are the Cruise AV and the Cruise Origin, with the Origin intended for Level 4 to 5 driverless ride-hailing use.
Trade and customs footprint
General Motors reported acquiring full ownership of Cruise in February 2025, according to a company announcement on gm.com. US customs bill-of-lading records list 86770 inbound shipments across 50 foreign suppliers, with top origins including The Bahamas · Mexico · Canada · Bermuda.
Latest developments
2026-10-15 — Cruise and Mobilitas Insurance Partner to Provide Commercial Coverage for Autonomous Vehicles (streetinsider.com)
2026-08-28 — Cruise Archives - The Registry Northern California Real Estate (theregistrysf.com)
2025-05-06 — News | GM's autonomous vehicle arm puts another San Francisco office up for sublease (costar.com)
2025-02-06 — Pour one out for Cruise and why autonomous vehicle test miles dropped 50% | TechCrunch (techcrunch.com)
2025-02-04 — GM acquires full ownership of Cruise | General Motors (gm.com)
2025-02-04 — GM takes full control of Cruise in autonomous personal vehicle shift | Reuters (reuters.com)
Company details
Cruise has no certifications listed in its record, and its revenue band is estimated below $10 million. Cruise was founded in 2013, has an estimated 500-1,000 employees, and is headquartered in San Francisco, California.
Frequently asked questions
What does Cruise make?
Cruise is an autonomous vehicle company headquartered in San Francisco, California, founded in 2013. It employs between 500 and 1,000 people and is a General Motors subsidiary. Cruise develops self-driving technology and a driverless ride-hailing service, with products including the Cruise AV and the Cruise Origin, designed for Level 4 to 5 driverless ride-hailing. It serves the automotive, electric vehicle, and transportation industries.
Where is Cruise headquartered?
Cruise is headquartered in San Francisco, California (333 Brannan Street, San Francisco, California, 94107).
When was Cruise founded?
Cruise was founded in 2013.
How big is Cruise?
Cruise has an estimated 500-1,000 employees, with revenue in the <$10M range (estimated).
Does Cruise import from overseas suppliers?
US customs bill-of-lading records show 86770 inbound shipments for Cruise, with top origins including The Bahamas · Mexico · Canada · Bermuda.
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Last verified Nov 2026. Is this your company? Request a correction.
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