Overview

Eyebuydirect is an online retailer of prescription eyeglasses and sunglasses, headquartered in Pasadena, California, and founded in 2005. It has an estimated 50-100 employees and an estimated revenue band of $50-100M. The company sells direct to consumers across 40 countries, offering frames with customizable lens options. In December 2025 it began accepting vision insurance at online checkout, expanding access to its eyewear. The company is privately held.

At a glance

What Eyebuydirect makes

The company offers over 3,000 frame styles and lens options including progressive, bifocal, blue light filtering, and UV protection, and holds ISO 9001 certification.

Certifications

Eyebuydirect is associated with the following certifications in public sources. Confirm the certified scope for the specific plant producing your part:

• ISO 9001 — certipedia.com

Latest developments

• 2026-10-08 — Looking 👀 for a unique opportunity in retail? We’re hiring Sales Associates for our first-ever store in Philadelphia. | Eyebuydirect (linkedin.com)

• 2026-06-15 — EYEBUYDIRECT CELEBRATES 20 YEARS IN BUSINESS AND 30 MILLION PAIRS SOLD - AND COUNTING (prnewswire.com)

• 2026-04-15 — EyeBuyDirect Continues to Make Affordable, Stylish Eyewear Accessible to All (accessnewswire.com)

• 2026-01-02 — Eyebuydirect Enables Vision Insurance Use at Online Checkout | Eyecare Business (eyecarebusiness.com)

• 2025-12-18 — Eyebuydirect Now Accepts Vision Insurance, Expanding Access to Quality Eyewear (prnewswire.com)

• 2025-10-02 — EyeBuyDirect Boosts Engagement with Visual First Recommendations - Rezolve Ai (rezolve.com)

Facilities

Eyebuydirect is headquartered in Pasadena, California. Public sources also reference these locations:

• Danyang, China — archetype-group.com

Company details

Eyebuydirect has reported serving more than 8 million customers and sits in the eyewear retail sector, which it describes as serving the affordable prescription eyewear market. Eyebuydirect was founded in 2005, has an estimated 50-100 employees, and is headquartered in Pasadena, California. On the LightSource stability read it is rated "Established & active": 21 years in operation (founded 2005). Holds ISO 9001 certification(s) per public sources.

Frequently asked questions

What does Eyebuydirect do?

Eyebuydirect is an online retailer of prescription eyeglasses and sunglasses, headquartered in Pasadena, California, and founded in 2005. It has an estimated 50-100 employees and an estimated revenue band of $50-100M. The company sells direct to consumers across 40 countries, offering frames with customizable lens options. In December 2025 it began accepting vision insurance at online checkout, expanding access to its eyewear. The company is privately held.

Where is Eyebuydirect headquartered?

Eyebuydirect is headquartered in Pasadena, California (177 E Colorado Blvd, Pasadena, California, 91105).

When was Eyebuydirect founded?

Eyebuydirect was founded in 2005.

How big is Eyebuydirect?

Eyebuydirect has an estimated 50-100 employees, with revenue in the $50-100M range (estimated).

What certifications does Eyebuydirect hold?

Eyebuydirect lists ISO 9001 on its website. Confirm the certified scope for the specific plant producing your part.

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Last verified Nov 2026. Is this your company? Request a correction.