Verified Nov 2026
Electronics & Software
·
Los Angeles, California
·
Since 2001
Happiest Baby, Inc. is a privately held company headquartered in Los Angeles, California, founded in 2001 by pediatrician Dr. Harvey Karp and Nina Montee Karp. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company makes baby products, best known for the SNOO Smart Sleeper, a connected bassinet that responds to infant fussing, and serves the children's products and parenting sector. In 2026 the FDA issued a warning letter to the company concerning safety issues with the Snoo bassinet, as reported by Bloomberg.
Happiest Baby (the maker of Snoo) at a glance
Revenue
$50-100M
Est. band
Employees
100-200
Founded
2001
Headquarters
Los Angeles, California
Industries
Automotive
Electric Vehicles
Electronics
Medical
Industrial Equipment
Consumer Goods
Overview
Happiest Baby, Inc. is a privately held company headquartered in Los Angeles, California, founded in 2001 by pediatrician Dr. Harvey Karp and Nina Montee Karp. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company makes baby products, best known for the SNOO Smart Sleeper, a connected bassinet that responds to infant fussing, and serves the children's products and parenting sector. In 2026 the FDA issued a warning letter to the company concerning safety issues with the Snoo bassinet, as reported by Bloomberg.
At a glance
Attribute | Detail |
|---|---|
Founded | 2001 |
Headquarters | Los Angeles, California |
Employees | 100-200 |
Revenue | $50-100M (estimated) |
Primary capability | Electronics & Software |
What Happiest Baby (the maker of Snoo) makes
The company's product line centers on the connected SNOO Smart Sleeper, supported by swaddles, white noise machines, and parenting education resources, though no certifications are listed in the record.
Latest developments
2026-10-06 — We’re excited to announce that Iridescent Ridge is partnering with SNOO. 👶💤 | Iridescent Ridge Ventures (linkedin.com)
2026-08-26 — How 3PL Helped Happiest Baby Cut Delivery Times and Costs (3p-logistics.co.uk)
2026-06-15 — Happiest Baby Faces FDA Warning for $1,700 Snoo Bassinet Safety Issues - Bloomberg (bloomberg.com)
2026-05-18 — City of Atlanta Launches SNOO Partnership (happiestbabyscience.com)
2026-04-24 — The Happiest Baby SNOO and Smart Sleeper Benefits - GoMo Health (gomohealth.com)
2025-11-04 — SNOO is now being used in over 200 top hospitals across the country and we're excited to connect with industry leaders at next weeks Synova Perinatal Leadership Forum. | Happiest Baby (the maker of SNOO) (linkedin.com)
Company details
Happiest Baby is privately held, with an estimated revenue band of $50-100 million and an estimated 100-200 employees, and its corporate rental programs serve organizations that partner with it. Happiest Baby (the maker of Snoo) was founded in 2001, has an estimated 100-200 employees, and is headquartered in Los Angeles, California.
Frequently asked questions
What does Happiest Baby (the maker of Snoo) make?
Happiest Baby, Inc. is a privately held company headquartered in Los Angeles, California, founded in 2001 by pediatrician Dr. Harvey Karp and Nina Montee Karp. It has an estimated 100-200 employees and an estimated revenue band of $50-100 million. The company makes baby products, best known for the SNOO Smart Sleeper, a connected bassinet that responds to infant fussing, and serves the children's products and parenting sector. In 2026 the FDA issued a warning letter to the company concerning safety issues with the Snoo bassinet, as reported by Bloomberg.
Where is Happiest Baby (the maker of Snoo) headquartered?
Happiest Baby (the maker of Snoo) is headquartered in Los Angeles, California (11390 W Olympic Blvd, Los Angeles, California, 90064-1607).
When was Happiest Baby (the maker of Snoo) founded?
Happiest Baby (the maker of Snoo) was founded in 2001.
How big is Happiest Baby (the maker of Snoo)?
Happiest Baby (the maker of Snoo) has an estimated 100-200 employees, with revenue in the $50-100M range (estimated).
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Last verified Nov 2026. Is this your company? Request a correction.
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