Verified Nov 2026
Other
·
Oceanside, California
·
Since 1950
Hobie, officially the Hobie Cat Company, manufactures sailboats, kayaks, stand-up paddleboards, and fishing boats, along with related accessories. The company was founded in 1950 by Hobart Alter and is headquartered in Oceanside, California. It employs roughly 100 to 200 people, with estimated annual revenue of $50 to $100 million. Its products serve recreational boaters, anglers, and outdoor enthusiasts. In September 2025, Bass Pro Shops and White River Marine Group acquired the Hobie brand, and the deal was reported as bringing boat production back to the United States.
Hobie at a glance
Revenue
$50-100M
Est. band
Employees
100-200
Founded
1950
Headquarters
Oceanside, California
Import activity
1145
Industries
Automotive
Electric Vehicles
Construction
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
1145
Named foreign suppliers
50
Top origins
China · Hong Kong S.A.R. · Malaysia · Taiwan
Shared foreign counterparties do not establish that these companies buy from Hobie.
What this tells a buyer
Hobie's latest development was its September 2025 acquisition by Bass Pro Shops and White River Marine Group, which was announced in late September and reported by outlets including Forbes and PR Newswire.
Hobie's product range includes assembled plastic watercraft such as sailboats, pedal-driven and paddle kayaks, and stand-up paddleboards, and its facilities are located in Oceanside, California, and Lebanon, Missouri.
The company is privately held and was sold in 2025 to Bass Pro Shops, with White River Marine Group participating in the acquisition.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Hobie, officially the Hobie Cat Company, manufactures sailboats, kayaks, stand-up paddleboards, and fishing boats, along with related accessories. The company was founded in 1950 by Hobart Alter and is headquartered in Oceanside, California. It employs roughly 100 to 200 people, with estimated annual revenue of $50 to $100 million. Its products serve recreational boaters, anglers, and outdoor enthusiasts. In September 2025, Bass Pro Shops and White River Marine Group acquired the Hobie brand, and the deal was reported as bringing boat production back to the United States.
At a glance
Attribute | Detail |
|---|---|
Founded | 1950 |
Headquarters | Oceanside, California |
Employees | 100-200 |
Revenue | $50-100M (estimated) |
What Hobie makes
Hobie's product range includes assembled plastic watercraft such as sailboats, pedal-driven and paddle kayaks, and stand-up paddleboards, and its facilities are located in Oceanside, California, and Lebanon, Missouri.
Products and capabilities described on the company's own site include Assembly, Plastic (source: hobie.com).
Trade and customs footprint
Hobie's latest development was its September 2025 acquisition by Bass Pro Shops and White River Marine Group, which was announced in late September and reported by outlets including Forbes and PR Newswire. US customs bill-of-lading records list 1145 inbound shipments across 50 foreign suppliers, with top origins including China · Hong Kong S.A.R. · Malaysia · Taiwan.
Latest developments
2025-10-21 — SSG Advises Hobie Cat in the Sale of Substantially All Assets to Bass Pro Shops - ABF Journal (abfjournal.com)
2025-10-03 — Bass Pro Shops acquires Hobie | Springfield Business Journal (sbj.net)
2025-09-28 — Hobie Sale To Bass Pro Shops Brings Boat Brand Builds Back To The US (forbes.com)
2025-09-25 — Bass Pro Shops & White River Marine Group Acquire Hobie Water Sports Brand, Bringing New Jobs to Missouri (prnewswire.com)
2025-09-24 — Bass Pro Shops & White River Marine Group Acquire Hobie Water Sports Brand, Bringing New Jobs to Missouri - Missouri Partnership (missouripartnership.com)
2025-09-24 — Bass Pro acquires Hobie water sports, to produce in Lebanon - Springfield Daily Citizen (sgfcitizen.org)
Facilities
Hobie is headquartered in Oceanside, California. Public sources also reference these locations:
Lebanon, Missouri — prnewswire.com
Oceanside, CA — hobie.com
Oceanside, California — akta.pro
Rhode Island — hobieclass.com
Company details
The company is privately held and was sold in 2025 to Bass Pro Shops, with White River Marine Group participating in the acquisition. Hobie was founded in 1950, has an estimated 100-200 employees, and is headquartered in Oceanside, California.
Frequently asked questions
What does Hobie do?
Hobie, officially the Hobie Cat Company, manufactures sailboats, kayaks, stand-up paddleboards, and fishing boats, along with related accessories. The company was founded in 1950 by Hobart Alter and is headquartered in Oceanside, California. It employs roughly 100 to 200 people, with estimated annual revenue of $50 to $100 million. Its products serve recreational boaters, anglers, and outdoor enthusiasts. In September 2025, Bass Pro Shops and White River Marine Group acquired the Hobie brand, and the deal was reported as bringing boat production back to the United States.
Where is Hobie headquartered?
Hobie is headquartered in Oceanside, California (4925 Oceanside Boulevard, Oceanside, California, 92056).
When was Hobie founded?
Hobie was founded in 1950.
How big is Hobie?
Hobie has an estimated 100-200 employees, with revenue in the $50-100M range (estimated).
Does Hobie import from overseas suppliers?
US customs bill-of-lading records show 1145 inbound shipments for Hobie, with top origins including China · Hong Kong S.A.R. · Malaysia · Taiwan.
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Last verified Nov 2026. Is this your company? Request a correction.
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