Verified Nov 2026
Metal Fabrication
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Since 2009
Instant Pot Brands is a consumer products company that designs and sells electronically controlled small kitchen appliances, with its flagship product being the electric multicooker. Founded in 2009, the privately held company is headquartered in Downers Grove, Illinois, and is owned by Centre Lane Partners. It reports an estimated workforce of 200 to 500 employees and an estimated revenue band of $500 million to $1 billion. Its products are sold to households in several countries, including the United States, Canada, the UK, Singapore, and New Zealand. In August 2025 it launched its InstantHeat toaster oven line, which the company says eliminates preheating.
Instant Pot at a glance
Revenue
$500M-1B
Est. band
Employees
200-500
Founded
2009
Import activity
5213
Industries
Automotive
Electronics
Appliance
Plumbing & Hardware
Renewable Energy
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
5213
Named foreign suppliers
50
Top origins
China · Singapore · South Korea · Hong Kong S.A.R.
Shared foreign counterparties do not establish that these companies buy from Instant Pot.
What this tells a buyer
Public records gathered for this profile do not include customs shipment data, so no trade footprint can be reported; the company's operations are listed as including China.
The product range covers electric pressure cookers, air fryers, slow cookers, sous-vide immersion circulators, blenders, rice cookers, mini multi-cookers, and the InstantHeat toaster oven line, with no certifications listed in the record.
The company was restructured in 2024 under private equity ownership and in January 2026 named Colle McVoy as its creative and media agency of record.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Instant Pot Brands is a consumer products company that designs and sells electronically controlled small kitchen appliances, with its flagship product being the electric multicooker. Founded in 2009, the privately held company is headquartered in Downers Grove, Illinois, and is owned by Centre Lane Partners. It reports an estimated workforce of 200 to 500 employees and an estimated revenue band of $500 million to $1 billion. Its products are sold to households in several countries, including the United States, Canada, the UK, Singapore, and New Zealand. In August 2025 it launched its InstantHeat toaster oven line, which the company says eliminates preheating.
At a glance
Attribute | Detail |
|---|---|
Founded | 2009 |
Employees | 200-500 |
Revenue | $500M-1B (estimated) |
Primary capability | Metal Fabrication |
What Instant Pot makes
The product range covers electric pressure cookers, air fryers, slow cookers, sous-vide immersion circulators, blenders, rice cookers, mini multi-cookers, and the InstantHeat toaster oven line, with no certifications listed in the record.
Products and capabilities described on the company's own site include Assembly (source: instantpot.com).
Trade and customs footprint
Public records gathered for this profile do not include customs shipment data, so no trade footprint can be reported; the company's operations are listed as including China. US customs bill-of-lading records list 5213 inbound shipments across 50 foreign suppliers, with top origins including China · Singapore · South Korea · Hong Kong S.A.R..
Latest developments
2026-08-04 — Super excited to be working with Connect on this partnership! | Instant Pot Brands (linkedin.com)
2026-01-13 — Colle McVoy Cooks Up Visibility For Instant Pot 01/13/2026 (mediapost.com)
2026-01-09 — Instant Pot Names Colle McVoy Creative and Media Agency of Record - Roastbrief US (roastbrief.us)
2025-08-21 — Instant Pot Brands Launches InstantHeat™ Toaster Oven Line, Bringing Speed to the Kitchen by Eliminating Preheat (prnewswire.com)
2025-08-15 — Discover How Instant Pot Brands Transforms Retail Media Performance with Pacvue (pacvue.com)
2025-06-01 — Certus Mercatus Takes Over Distribution of the Instant Pot Brand - Certus-Mercatus (certus-mercatus.com)
Facilities
Public sources reference the following locations:
China — focusglobalinc.com
Company details
The company was restructured in 2024 under private equity ownership and in January 2026 named Colle McVoy as its creative and media agency of record. Instant Pot was founded in 2009, and has an estimated 200-500 employees.
Frequently asked questions
What does Instant Pot make?
Instant Pot Brands is a consumer products company that designs and sells electronically controlled small kitchen appliances, with its flagship product being the electric multicooker. Founded in 2009, the privately held company is headquartered in Downers Grove, Illinois, and is owned by Centre Lane Partners. It reports an estimated workforce of 200 to 500 employees and an estimated revenue band of $500 million to $1 billion. Its products are sold to households in several countries, including the United States, Canada, the UK, Singapore, and New Zealand. In August 2025 it launched its InstantHeat toaster oven line, which the company says eliminates preheating.
When was Instant Pot founded?
Instant Pot was founded in 2009.
How big is Instant Pot?
Instant Pot has an estimated 200-500 employees, with revenue in the $500M-1B range (estimated).
Does Instant Pot import from overseas suppliers?
US customs bill-of-lading records show 5213 inbound shipments for Instant Pot, with top origins including China · Singapore · South Korea · Hong Kong S.A.R..
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Last verified Nov 2026. Is this your company? Request a correction.
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