Verified Nov 2026
Electronics & Software
·
Racine, Wisconsin
·
Since 1970
Johnson Outdoors is a manufacturer and marketer of outdoor recreation equipment in four areas: fishing, diving, camping, and watercraft. Headquartered in Racine, Wisconsin, the company was founded in 1970 and is publicly traded on NASDAQ under the ticker JOUT. It employs between 1,000 and 5,000 people and serves consumers and distributors in North America, Europe, and Asia-Pacific. Its brands include Minn Kota trolling motors and Humminbird marine electronics. In fiscal 2024 it reported net sales of approximately $592 million.
Johnson Outdoors at a glance
Revenue
592.4M
Employees
1,000-5,000
Founded
1970
Headquarters
Racine, Wisconsin
Ownership
Publicly traded (NASDAQ: JOUT)
Import activity
6
Industries
Automotive
Electric Vehicles
Electronics
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
6
Named foreign suppliers
2
Top origins
China · India
Shared foreign counterparties do not establish that these companies buy from Johnson Outdoors.
What this tells a buyer
Johnson Outdoors reported fiscal 2024 net sales of approximately $592 million, and its fiscal 2026 first-quarter and third-quarter results were published in August 2026.
The company's products include trolling motors, marine electronics, diving gear, tents, canoes, kayaks, and paddling equipment, and the record lists battery and LED product lines among its offerings.
The company is family-controlled, and its products are sold through outdoor specialty retailers, marine distributors, retail chains, OEMs, and internet retailers.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Johnson Outdoors is a manufacturer and marketer of outdoor recreation equipment in four areas: fishing, diving, camping, and watercraft. Headquartered in Racine, Wisconsin, the company was founded in 1970 and is publicly traded on NASDAQ under the ticker JOUT. It employs between 1,000 and 5,000 people and serves consumers and distributors in North America, Europe, and Asia-Pacific. Its brands include Minn Kota trolling motors and Humminbird marine electronics. In fiscal 2024 it reported net sales of approximately $592 million.
At a glance
Attribute | Detail |
|---|---|
Founded | 1970 |
Headquarters | Racine, Wisconsin |
Employees | 1,000-5,000 |
Revenue | 592.4M |
Ownership | Publicly traded (NASDAQ: JOUT) |
Primary capability | Electronics & Software |
What Johnson Outdoors makes
The company's products include trolling motors, marine electronics, diving gear, tents, canoes, kayaks, and paddling equipment, and the record lists battery and LED product lines among its offerings.
Products and capabilities described on the company's own site include Battery, LED (source: johnsonoutdoors.com).
Trade and customs footprint
Johnson Outdoors reported fiscal 2024 net sales of approximately $592 million, and its fiscal 2026 first-quarter and third-quarter results were published in August 2026. US customs bill-of-lading records list 6 inbound shipments across 2 foreign suppliers, with top origins including China · India.
Latest developments
2026-10-30 — Rise and Shine and Partners Catches New Client: Johnson Outdoors - adsofbrands.net (adsofbrands.net)
2026-08-19 — JOHNSON OUTDOORS REPORTS FISCAL 2026 FIRST QUARTER RESULTS (johnsonoutdoors.com)
2026-08-07 — JOHNSON OUTDOORS REPORTS FISCAL THIRD QUARTER RESULTS (johnsonoutdoors.com)
2026-08-07 — JOHNSON OUTDOORS REPORTS RESULTS FOR FISCAL YEAR 2025 (johnsonoutdoors.com)
2026-08-07 — Johnson Outdoors Reports Fiscal Third Quarter Results | Johnson Outdoors Inc. (gcs-web.com)
2026-07-17 — JOHNSON OUTDOORS REPORTS FISCAL SECOND QUARTER RESULTS (johnsonoutdoors.com)
Company details
The company is family-controlled, and its products are sold through outdoor specialty retailers, marine distributors, retail chains, OEMs, and internet retailers. Johnson Outdoors was founded in 1970, has an estimated 1,000-5,000 employees, and is headquartered in Racine, Wisconsin.
Frequently asked questions
What does Johnson Outdoors make?
Johnson Outdoors is a manufacturer and marketer of outdoor recreation equipment in four areas: fishing, diving, camping, and watercraft. Headquartered in Racine, Wisconsin, the company was founded in 1970 and is publicly traded on NASDAQ under the ticker JOUT. It employs between 1,000 and 5,000 people and serves consumers and distributors in North America, Europe, and Asia-Pacific. Its brands include Minn Kota trolling motors and Humminbird marine electronics. In fiscal 2024 it reported net sales of approximately $592 million.
Where is Johnson Outdoors headquartered?
Johnson Outdoors is headquartered in Racine, Wisconsin (555 Main Street, Racine, Wisconsin, 53403).
When was Johnson Outdoors founded?
Johnson Outdoors was founded in 1970.
How big is Johnson Outdoors?
Johnson Outdoors has an estimated 1,000-5,000 employees, with revenue in the 592.4M range.
Is Johnson Outdoors publicly traded?
Publicly traded (NASDAQ: JOUT). Public financial figures are drawn from its filings.
Does Johnson Outdoors import from overseas suppliers?
US customs bill-of-lading records show 6 inbound shipments for Johnson Outdoors, with top origins including China · India.
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