Verified Nov 2026
Other
·
New York, New York
·
Since 1997
Maesa is a beauty brand incubator headquartered in New York, New York, founded in 1997. The company designs, formulates, and manufactures beauty products, including haircare, color cosmetics, fragrance, and skincare, and offers brand incubation and private label services. It operates with an estimated 500 to 1,000 employees and an estimated annual revenue of $10 to 50 million, and serves the beauty industry. In February 2026, it reported expanding its Ontu body-care line, positioned around face-grade formulations for the body, with Target as a launch partner.
Maesa at a glance
Revenue
$10-50M
Est. band
Employees
500-1,000
Founded
1997
Headquarters
New York, New York
Import activity
7392
Industries
Automotive
Electric Vehicles
Medical
Renewable Energy
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
7392
Named foreign suppliers
50
Top origins
China · Hong Kong S.A.R. · Vietnam · Italy
Shared foreign counterparties do not establish that these companies buy from Maesa.
What this tells a buyer
Maesa's most recent public development was the April 2026 promotion of Dana Steinfeld to Chief Blue Sky & Innovation Officer, as announced via Business Wire.
Maesa offers brand incubation and mentorship, product design and formulation, private label manufacturing, and marketing strategy, and it runs the Maesa Magic Incubator program for emerging entrepreneurs, with its third class announced in October 2025.
Maesa is a private company that operates as a subsidiary of Bain Capital Private Equity and serves a range of beauty and personal care brands.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Maesa is a beauty brand incubator headquartered in New York, New York, founded in 1997. The company designs, formulates, and manufactures beauty products, including haircare, color cosmetics, fragrance, and skincare, and offers brand incubation and private label services. It operates with an estimated 500 to 1,000 employees and an estimated annual revenue of $10 to 50 million, and serves the beauty industry. In February 2026, it reported expanding its Ontu body-care line, positioned around face-grade formulations for the body, with Target as a launch partner.
At a glance
Attribute | Detail |
|---|---|
Founded | 1997 |
Headquarters | New York, New York |
Employees | 500-1,000 |
Revenue | $10-50M (estimated) |
What Maesa makes
Maesa offers brand incubation and mentorship, product design and formulation, private label manufacturing, and marketing strategy, and it runs the Maesa Magic Incubator program for emerging entrepreneurs, with its third class announced in October 2025.
Trade and customs footprint
Maesa's most recent public development was the April 2026 promotion of Dana Steinfeld to Chief Blue Sky & Innovation Officer, as announced via Business Wire. US customs bill-of-lading records list 7392 inbound shipments across 50 foreign suppliers, with top origins including China · Hong Kong S.A.R. · Vietnam · Italy.
Latest developments
2026-04-27 — Maesa Promotes Dana Steinfeld to Chief Blue Sky & Innovation Officer (businesswire.com)
2026-02-05 — Maesa Doubles Down on “Face-Grade for Body” with Ontu—and Target is the Launchpad (Exec Q&A) | Global Cosmetic Industry (gcimagazine.com)
2025-10-02 — Empowering Entrepreneurs: Maesa Announces Third Class of Maesa Magic Incubator program (prnewswire.com)
2025-10-02 — Maesa News and Press Releases | PR Newswire (prnewswire.com)
2025-06-25 — Maesa Launches Year 3 of the Maesa Magic Incubator Program, Empowering (maesa.com)
2025-04-04 — EXCLUSIVE: Maesa Is Entering Intimate Wellness Category With New Brand (maesa.com)
Facilities
Maesa is headquartered in New York, New York. Public sources also reference these locations:
France — premiumbeautynews.com
Company details
Maesa is a private company that operates as a subsidiary of Bain Capital Private Equity and serves a range of beauty and personal care brands. Maesa was founded in 1997, has an estimated 500-1,000 employees, and is headquartered in New York, New York.
Frequently asked questions
What does Maesa do?
Maesa is a beauty brand incubator headquartered in New York, New York, founded in 1997. The company designs, formulates, and manufactures beauty products, including haircare, color cosmetics, fragrance, and skincare, and offers brand incubation and private label services. It operates with an estimated 500 to 1,000 employees and an estimated annual revenue of $10 to 50 million, and serves the beauty industry. In February 2026, it reported expanding its Ontu body-care line, positioned around face-grade formulations for the body, with Target as a launch partner.
Where is Maesa headquartered?
Maesa is headquartered in New York, New York (225 Liberty St, New York, New York, 10281-0003).
When was Maesa founded?
Maesa was founded in 1997.
How big is Maesa?
Maesa has an estimated 500-1,000 employees, with revenue in the $10-50M range (estimated).
Does Maesa import from overseas suppliers?
US customs bill-of-lading records show 7392 inbound shipments for Maesa, with top origins including China · Hong Kong S.A.R. · Vietnam · Italy.
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Last verified Nov 2026. Is this your company? Request a correction.
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