Verified Nov 2026
Electronics & Software
·
San Francisco, California
·
Since 2013
Motive is a technology company headquartered in San Francisco, California, founded in 2013 and publicly listed under the ticker MTVE. It employs between 1,000 and 5,000 people and reports revenue in the range of $370 million. The company provides an Integrated Operations Platform that combines IoT hardware, such as electronic logging devices and dashcams, with AI-powered software for fleet management. It serves the trucking, logistics, construction, energy, food and beverage, and manufacturing industries. In August 2025 it launched in the United Kingdom.
Motive at a glance
Revenue
370M
Employees
1,000-5,000
Founded
2013
Headquarters
San Francisco, California
Ownership
Publicly traded (NYSE: MTVE)
Import activity
515
Industries
Automotive
Electric Vehicles
Electronics
Construction
Medical
Plumbing & Hardware
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
515
Named foreign suppliers
50
Top origins
India · Australia · Singapore · New Zealand
Shared foreign counterparties do not establish that these companies buy from Motive.
What this tells a buyer
Motive announced a UK launch on August 4, 2025, to offer its fleet operations platform in that market.
Its product portfolio includes electronic logging devices, dashcams, vehicle GPS tracking, and spend management tools, with hardware and AI-based applications combined in one system.
Motive's public disclosures cite more than 120,000 customers, and in November 2025 it announced a partnership with GEICO focused on commercial fleet safety and insurance savings.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Motive is a technology company headquartered in San Francisco, California, founded in 2013 and publicly listed under the ticker MTVE. It employs between 1,000 and 5,000 people and reports revenue in the range of $370 million. The company provides an Integrated Operations Platform that combines IoT hardware, such as electronic logging devices and dashcams, with AI-powered software for fleet management. It serves the trucking, logistics, construction, energy, food and beverage, and manufacturing industries. In August 2025 it launched in the United Kingdom.
At a glance
Attribute | Detail |
|---|---|
Founded | 2013 |
Headquarters | San Francisco, California |
Employees | 1,000-5,000 |
Revenue | 370M |
Ownership | Publicly traded (NYSE: MTVE) |
Primary capability | Electronics & Software |
What Motive makes
Its product portfolio includes electronic logging devices, dashcams, vehicle GPS tracking, and spend management tools, with hardware and AI-based applications combined in one system.
Products and capabilities described on the company's own site include Battery, LED, Sensor (source: gomotive.com).
Trade and customs footprint
Motive announced a UK launch on August 4, 2025, to offer its fleet operations platform in that market. US customs bill-of-lading records list 515 inbound shipments across 50 foreign suppliers, with top origins including India · Australia · Singapore · New Zealand.
Latest developments
2026-10-12 — Motive Appoints Andrew Bennett as Chief Marketing Officer to Advance AI Leadership and Fuel Global Growth | Motive (gomotive.com)
2026-09-10 — Motive Secures More Than $1.3 Billion in Growth Financing from General Catalyst | Motive (gomotive.com)
2025-11-18 — Motive and GEICO Partner to Deliver Safer Roads and Insurance Savings for Organizations with Commercial Fleets | Motive (gomotive.com)
2025-10-09 — Global AI Leader Motive Plants Austin Roots to Grow Regional Talent and Support Texas Industries | Motive (gomotive.com)
2025-08-04 — Motive Launches in the UK to Power Safer, Smarter, More Sustainable Fleet Operations with AI | Motive (gomotive.com)
2025-07-30 — AI Leader Motive Raises $150 Million to Invest in Product, Go-To-Market Expansion | Motive (gomotive.com)
Company details
Motive's public disclosures cite more than 120,000 customers, and in November 2025 it announced a partnership with GEICO focused on commercial fleet safety and insurance savings. Motive was founded in 2013, has an estimated 1,000-5,000 employees, and is headquartered in San Francisco, California.
Frequently asked questions
What does Motive make?
Motive is a technology company headquartered in San Francisco, California, founded in 2013 and publicly listed under the ticker MTVE. It employs between 1,000 and 5,000 people and reports revenue in the range of $370 million. The company provides an Integrated Operations Platform that combines IoT hardware, such as electronic logging devices and dashcams, with AI-powered software for fleet management. It serves the trucking, logistics, construction, energy, food and beverage, and manufacturing industries. In August 2025 it launched in the United Kingdom.
Where is Motive headquartered?
Motive is headquartered in San Francisco, California (55 Hawthorne St, San Francisco, California, 94105-3901).
When was Motive founded?
Motive was founded in 2013.
How big is Motive?
Motive has an estimated 1,000-5,000 employees, with revenue in the 370M range.
Is Motive publicly traded?
Publicly traded (NYSE: MTVE). Public financial figures are drawn from its filings.
Does Motive import from overseas suppliers?
US customs bill-of-lading records show 515 inbound shipments for Motive, with top origins including India · Australia · Singapore · New Zealand.
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Last verified Nov 2026. Is this your company? Request a correction.
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