Verified Nov 2026
Electronics & Software
·
Frisco, Texas
·
Since
Performance Beauty Group is a privately held holding company headquartered in Frisco, Texas, United States, with an estimated 100-200 employees and an estimated revenue band of $10-50 million. It manages a portfolio of eye and color cosmetics brands, with a focus on lash products, and works with beauty founders on investment, operations, and marketing. The company operates a vertically integrated model with its own manufacturing and distribution facilities. Its brands, including Grande Cosmetics, Bondi Boost, and Lilly Lashes, serve consumers through direct-to-consumer and retail channels.
Performance Beauty Group at a glance
Revenue
$10-50M
Est. band
Employees
100-200
Headquarters
Frisco, Texas
Import activity
40
Industries
Automotive
Electric Vehicles
Medical
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
40
Named foreign suppliers
11
Top origins
Taiwan · China · Australia · South Korea
Shared foreign counterparties do not establish that these companies buy from Performance Beauty Group.
What this tells a buyer
Recent public reporting notes that its FlutterHabit brand expanded into more than 500 Sephora locations after growing through direct-to-consumer, Amazon, and TikTok Shop sales (July 2026).
The company is vertically integrated, operating its own manufacturing and distribution facilities across the United States, Australia, the United Kingdom, and Canada.
Founded in 2019, the company is privately held and operates as a holding company for multiple beauty brands, with leadership changes reported at Grande Cosmetics in February 2026.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Performance Beauty Group is a privately held holding company headquartered in Frisco, Texas, United States, with an estimated 100-200 employees and an estimated revenue band of $10-50 million. It manages a portfolio of eye and color cosmetics brands, with a focus on lash products, and works with beauty founders on investment, operations, and marketing. The company operates a vertically integrated model with its own manufacturing and distribution facilities. Its brands, including Grande Cosmetics, Bondi Boost, and Lilly Lashes, serve consumers through direct-to-consumer and retail channels.
At a glance
Attribute | Detail |
|---|---|
Headquarters | Frisco, Texas |
Employees | 100-200 |
Revenue | $10-50M (estimated) |
Primary capability | Electronics & Software |
What Performance Beauty Group makes
The company is vertically integrated, operating its own manufacturing and distribution facilities across the United States, Australia, the United Kingdom, and Canada.
Trade and customs footprint
Recent public reporting notes that its FlutterHabit brand expanded into more than 500 Sephora locations after growing through direct-to-consumer, Amazon, and TikTok Shop sales (July 2026). US customs bill-of-lading records list 40 inbound shipments across 11 foreign suppliers, with top origins including Taiwan · China · Australia · South Korea.
Latest developments
2026-08-16 — The Beauty Roll-Up Betting the Next Category King Is Hiding in Plain Sight | YesPress (yespress.io)
2026-07-13 — Performance Beauty Group's presence in SEPHORA's lash assortment is becoming even bigger. After building its business through DTC, Amazon and TikTok Shop, its brand FlutterHabit is rolling out to more than 500 … | Beauty Independent (linkedin.com)
2026-02-17 — Performance Beauty Group Appoints New Leadership at Grande Cosmetics (businesswire.com)
2025-08-12 — Lee Roever Appointed as Vice President, Head of Human Resources at Performance Beauty Group - Global HR News & Updates (hrtoday.in)
2025-04-23 — 🚨 BIG NEWS! New Look, Same Bold Vision! 💥 | Performance Beauty Group (linkedin.com)
2025-02-04 — ✨ Big news from Velour Beauty and Performance Beauty Group!✨ | Sabeen Mian (linkedin.com)
Company details
Founded in 2019, the company is privately held and operates as a holding company for multiple beauty brands, with leadership changes reported at Grande Cosmetics in February 2026. Performance Beauty Group has an estimated 100-200 employees, and is headquartered in Frisco, Texas.
Frequently asked questions
What does Performance Beauty Group make?
Performance Beauty Group is a privately held holding company headquartered in Frisco, Texas, United States, with an estimated 100-200 employees and an estimated revenue band of $10-50 million. It manages a portfolio of eye and color cosmetics brands, with a focus on lash products, and works with beauty founders on investment, operations, and marketing. The company operates a vertically integrated model with its own manufacturing and distribution facilities. Its brands, including Grande Cosmetics, Bondi Boost, and Lilly Lashes, serve consumers through direct-to-consumer and retail channels.
Where is Performance Beauty Group headquartered?
Performance Beauty Group is headquartered in Frisco, Texas (3001 Dallas Pkwy, Frisco, Texas, 75034).
How big is Performance Beauty Group?
Performance Beauty Group has an estimated 100-200 employees, with revenue in the $10-50M range (estimated).
Does Performance Beauty Group import from overseas suppliers?
US customs bill-of-lading records show 40 inbound shipments for Performance Beauty Group, with top origins including Taiwan · China · Australia · South Korea.
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Last verified Nov 2026. Is this your company? Request a correction.
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