What Pirelli makes

Pirelli manufactures tyres exclusively for the consumer market -- cars, motorcycles, and bicycles -- with no industrial or truck tyre business. The product strategy is concentrated on the High Value segment: tyres with rim sizes of 18 inches or larger, plus lines branded as Specialties and Super Specialties that carry specific technology content regardless of rim size. In FY2025, High Value products represented 79% of group revenue, up from 76% in 2024 and 71% in 2021.

The car tyre range runs from the P Zero ultra-high-performance line (the primary OEM fitment on prestige and supercar platforms) through the Cinturato all-season and comfort family, the Scorpion range for SUVs and crossovers, and a winter portfolio anchored by the Sottozero. Specialist lines include ELECT -- tyres engineered specifically for electric vehicles, optimising load capacity, rolling resistance, and in-cabin noise for heavier, high-torque platforms -- and Cyber Tyre, a hardware-and-software system embedding sensors in the tyre that feed real-time data (temperature, pressure, load, wear) directly to a vehicle's ABS, ESP, and traction-control electronics. Cyber Tyre won the AutoTech Breakthrough Awards 2025 title of Most Innovative Tire Technology and is currently in production fitment on several prestige models, with Aston Martin integrating it into future platforms. The Collezione line serves the vintage and classic car segment with period-correct profiles built to modern construction standards.

Motorcycle tyres, both road and racing, and the cycling tyre range round out the portfolio. Pirelli produces bicycle tyres at its Milano-Bollate plant -- the only facility building Made in Italy bicycle tyres on an industrial scale since 2022. Annual passenger car tyre capacity stands at approximately 74 million units, with 79% of that capacity allocated to High Value products.

The company holds OEM tyre supply relationships with Ferrari, Lamborghini, McLaren, Porsche (where fitments carry N0 markings indicating vehicle-specific tuning), BMW (star markings), Bentley, Aston Martin, Pagani, and MINI, among others. Pirelli secured 323 new OEM homologations in FY2025, approximately 90% for rim sizes of 19 inches or larger, and more than 50% for EV platforms. It has been the sole tyre supplier to Formula 1 since 2011, a position extended through the 2028 season in June 2026; it also supplies Formula 2 and Formula 3.

Financial performance

Pirelli reported FY2025 revenue of EUR 6,776 million, essentially flat year-over-year in reported terms (0.0%) as organic growth of 4.2% -- driven by a 3.8% improvement in price and product mix -- was offset by foreign exchange headwinds and a minor scope reduction from divested activities. Adjusted EBIT reached EUR 1,081 million, a 2.0% increase, at a margin of 16.0%, up from 15.7% in FY2024. Net profit rose 5.9% to EUR 530.7 million.

The company carries approximately 29,680 employees and operates 18 production plants across 12 countries, with commercial presence in more than 160 markets. Research and development spending in FY2025 was EUR 313 million, equal to 4.6% of revenue -- a ratio that has been broadly stable since 2021. Net financial position improved substantially, falling to EUR 1,102 million (0.71x adjusted EBITDA), well inside the company's own target of approximately 1x, as strong free cash flow reduced debt ahead of schedule. Pirelli proposed a total FY2025 dividend of EUR 0.34 per share, including an extraordinary component of EUR 0.10.

For FY2026, Pirelli targets revenue of EUR 6.7 to 6.9 billion with an adjusted EBIT margin of approximately 16%, alongside net cash generation of around EUR 500 million before dividends. The High Value mix is expected to continue improving.

Ownership and history

Giovanni Battista Pirelli founded a limited partnership in Milan in 1872 to produce elastic rubber goods. Car tyre production began in 1901, and the company listed on the Milan Stock Exchange in 1922 -- the first Italian group to also trade on the New York Stock Exchange. International expansion followed across the first half of the twentieth century, with plants opened in Spain, the UK, Argentina, and Brazil. The Cinturato, Pirelli's first radial tyre, entered production in 1953 and established the company's reputation for performance engineering.

Today Pirelli is listed on Euronext Milan under the ticker PIRC. The ownership structure shifted materially in July 2026 when Marco Polo International Italy -- the investment vehicle through which China National Tire and Rubber Corporation (CNRC) held its stake -- sold 14% of Pirelli's share capital in a block trade on Euronext Milan. The buyer was Lumina Crown, a Czech investment company controlled by entrepreneur Michal Strnad, founder of defense group CSG. The sale reduced CNRC's holding from 34.1% to 20.1%. The Italian government had previously imposed golden power restrictions on CNRC's governance rights, and the Board determined in April 2025 that ChemChina's effective control over Pirelli had ended. The transaction does not change Pirelli's operational or management structure; the company's headquarters and manufacturing decisions remain Italy-based.

Certifications and quality

Pirelli adopted the automotive quality management scheme -- currently IATF 16949 -- as its group standard in 1999. Per the company's sustainability disclosures, 100% of eligible production plants hold certification. The company also states group-level coverage under ISO 14001 for environmental management and ISO 45001 for occupational health and safety. All certifications are multi-site, covering the group's 18 plants across 12 countries. Pirelli uses IATF 16949 as the baseline quality framework for its OEM partnership homologation process, applying vehicle-specific development and validation protocols for each new fitment approval.

Known customers

Pirelli's OEM relationships are documented through company press materials, homologation markings on production tyres, and award disclosures.

Additional confirmed fitments include Lamborghini, McLaren, Aston Martin, Bentley, and Pagani, all documented in company press releases and partnership pages. The company does not publish a comprehensive customer list.

Frequently asked questions

What does Pirelli make?

Pirelli manufactures consumer tyres for cars, motorcycles, and bicycles. It focuses on the High Value segment -- tyres with 18-inch-or-larger rim sizes and specialist lines including run-flat, EV-optimised (ELECT), sensor-integrated (Cyber Tyre), and all-season products. It does not make industrial or truck tyres.

Who owns Pirelli?

Pirelli is listed on Euronext Milan (ticker: PIRC). China National Tire and Rubber Corporation (CNRC) is the largest individual shareholder, holding approximately 20.1% of the share capital as of July 2026, after selling a 14% block to Czech investor Michal Strnad's Lumina Crown. The Italian government has imposed golden power restrictions on CNRC's governance rights. The remaining capital is broadly held by institutional and retail shareholders.

What is Pirelli's annual revenue?

Pirelli reported FY2025 revenue of EUR 6,776 million (approximately EUR 6.8 billion), flat year-over-year in reported terms but with organic growth of 4.2%. The Berylls Top-100 2026 study ranks Pirelli 51st among global automotive suppliers by revenue.

Where is Pirelli headquartered?

Pirelli is headquartered in Milan, Italy. The company was founded in Milan in 1872 and has maintained its headquarters there across its entire history. It operates 18 production plants in 12 countries, with manufacturing in Italy, Germany, the UK, Romania, Turkey, Brazil, Argentina, Mexico, the United States, China, and other markets.

Who are Pirelli's main customers?

Pirelli's documented OEM customers include Ferrari, Lamborghini, McLaren, Porsche, BMW, Mercedes-Benz, Aston Martin, Bentley, Pagani, MINI, and Ford. It is the sole tyre supplier to Formula 1, Formula 2, and Formula 3 under a contract running through 2028. OEM sales accounted for approximately 23% of total revenue in FY2024.

Last verified September 2026. Is this your company? Request a correction.