What Pricedex makes

Pricedex Software builds enterprise Product Information Management (PIM) systems for the automotive, commercial-vehicle, and industrial service-parts industries and their aftermarkets. Its flagship application, AutoPIM PRO, is a data platform that consolidates part, product, and pricing information from many sources into a single managed repository governed by master data management principles, then publishes that content, in multiple languages and currencies, out to print catalogs, electronic catalogs, e-commerce systems, and ERP. The company positions the product as a way to replace the manual, spreadsheet-heavy work of managing thousands to millions of discrete parts across multiple configurations and market channels.

The product family covers several tiers and use cases. AutoPIM PRO MME is the mid-market enterprise edition for smaller manufacturers and distributors. AutoPIM Pro Commercial Vehicle targets the heavy-duty aftermarket and codes parts to VMRS, the American Trucking Association's Vehicle Maintenance Reporting Standards. Alongside these sit the PDM catalog tools: PDM Catalog Explorer, an internal catalog viewer for sales, support, and marketing teams; PDM Web Explorer, a configurable customer-facing e-catalog fed directly from AutoPIM PRO; and PDM Catalog Finder. The company also offers e-Reports and a professional-services team of data specialists who help customers plan and execute a digital catalog strategy.

Because parts data is the core problem Pricedex solves, its software connects buyers and sellers of physical components rather than producing any. That makes it an aftermarket technology supplier rather than a fabricator, and it competes on data accuracy, standards coverage, and time-to-market for accurate catalog content. Buyers evaluating OEM and aftermarket data tooling will find Pricedex focused narrowly on the service-parts vertical rather than general-purpose commerce.

What the software does

AutoPIM PRO is built around the idea of a single source of truth for part and pricing data. It integrates with a customer's back-office systems while preserving existing part configurations, pricing methodologies, and business rules, and gives authorized users across the enterprise access to the same governed records. The company describes workflow controls that engage every stakeholder involved in preparing market and support information, from engineering through sales, along with automated cross-media publishing that the company says cuts publishing costs and data-correction effort.

The platform supports the automotive aftermarket's standard data models directly. It includes loaders for AutoCare Association reference databases, VCdb (vehicle configuration), PCdb (product classification), Qdb (qualifiers), PAdb (product attributes), and the AutoCare Brand Table, and it works with the ACES and PIES content-exchange standards used across the North American aftermarket. For the heavy-duty side, it loads VMRS code tables. For subscribers to IHS/Polk VIO data, it merges vehicle-in-operation figures with part and application records. These are the industry code sets that make parts findable and orderable, and standards coverage is where a PIM tool for this vertical earns its place in a catalog operation.

Ownership and history

Pricedex is an independent, privately held Canadian software company headquartered in Brockville, Ontario. It was founded in 1997 and has been led since then by Terence J. O'Reilly, its President and CEO. The company describes its origins narrowly: it began by solving one problem, auto-publishing price books, then expanded as its customers' needs grew into full product, part, and pricing information management, evolving from a custom-applications developer into a products company.

The business is export-oriented. In 2021, when the Eastern Ontario Business Journal named O'Reilly one of its "49 Power People," he described Pricedex as having no Canadian customers and functioning, in his words, as "a 100 per cent importer of money into the Canadian economy." O'Reilly is an active figure in the North American aftermarket beyond his own company: he serves on MEMA's Heavy Duty e-Commerce Committee and the Automotive Aftermarket Charitable Foundation board, and he was awarded the Queen's Diamond Jubilee Medal in 2012 for industry service, per AftermarketNews coverage. Apollo estimates the company at roughly 15 employees, a small team weighted toward engineering, data science, and support.

Standards and integrations

Pricedex's value rests on the reference data and standards it supports, and its data partners reflect that. The company lists the AutoCare Association as a partner, providing the VCdb, PCdb, Qdb, PAdb, brand table, and PIES reference tables that AutoPIM PRO loads for the light-vehicle aftermarket. It lists IHS Automotive (Driven by Polk) for VIO data integration, letting subscribers fold vehicle-in-operation counts into their application catalogs. And it lists the American Trucking Association's Technology Maintenance Council for VMRS, the coding system heavy-duty parts sellers use to classify components. The platform also references the 1SYNC data-synchronization network. For procurement and catalog teams, this standards depth is the practical test of a parts-data tool, since accurate production part and application data only moves cleanly between trading partners when both sides speak the same code sets.

Known customers

Pricedex names an international client base on its own site. The relationships below are drawn from the company's public materials.

Additional aftermarket brands appear in the client strip on the company's homepage, including Dorman Products, FG Wilson, and Professionals Choice Auto Parts. The three customers in the table are the ones Pricedex explicitly writes out in prose, and they anchor the company inside heavy-duty and commercial-vehicle parts programs. Buyers weighing catalog-data vendors can read the client list as evidence that large OEMs and engine makers have run production catalog operations on the platform.

Frequently asked questions

What does Pricedex Software make?

Pricedex makes enterprise Product Information Management (PIM) software for the automotive, commercial-vehicle, and industrial service-parts aftermarkets. Its flagship, AutoPIM PRO, consolidates part, product, and pricing data into one repository and publishes it to catalogs, e-commerce, and ERP systems. The company also offers mid-market and heavy-duty editions plus PDM catalog-viewer tools.

Who owns Pricedex Software?

Pricedex Software Inc. is an independent, privately held Canadian company. It was founded in 1997 and is led by its President and CEO, Terence J. O'Reilly. No parent company or outside funding rounds are disclosed.

Where is Pricedex Software located?

Pricedex is headquartered in Brockville, Ontario, Canada, at 1864 Highway 2 East. The company's news releases carry a Brockville, Ontario dateline, and it describes serving an international client base from that single corporate headquarters.

Who are Pricedex Software's customers?

Pricedex names Daimler Trucks North America, Rolls-Royce Power Systems, and Caterpillar among its clients on its own website, and it carries additional aftermarket brands such as Dorman Products and FG Wilson on its homepage. The company serves parts manufacturers, distributors, and resellers across the light-vehicle, heavy-duty, and industrial aftermarkets.

What data standards does Pricedex support?

Pricedex supports the North American aftermarket's core data standards: ACES and PIES for content exchange, the AutoCare Association's VCdb, PCdb, Qdb, and PAdb reference databases, and VMRS for heavy-duty parts coding. It also integrates IHS/Polk VIO vehicle-in-operation data and references the 1SYNC synchronization network.

How big is Pricedex Software?

Pricedex is a small, specialized software firm. Third-party databases estimate roughly 15 employees, weighted toward engineering, data science, and support, and model annual revenue in the tens of millions; the company does not publish audited financial figures. It has operated continuously since 1997.

Last verified September 28, 2026. Is this your company? Request a correction.