Verified Nov 2026
Batteries & E-Mobility
·
Bethel, Connecticut
·
Since
Procell is the professional battery brand of The Duracell Company, headquartered in Bethel, Connecticut, United States. The brand was launched in 2018 and focuses exclusively on the professional market, supplying batteries for industrial devices and OEMs. Its products include alkaline, lithium coin, and high-power lithium batteries, with serving customers in the automotive, electric-vehicle, electronics, medical, and industrial equipment sectors. The company reports an employee band of 200-500 and an estimated revenue band of $1-5B, and in January 2026 it updated its name from Pricella to Procell.
Procell at a glance
Revenue
$1-5B
Est. band
Employees
200-500
Headquarters
Bethel, Connecticut
Import activity
44
Industries
Automotive
Electric Vehicles
Electronics
Medical
Plumbing & Hardware
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
44
Named foreign suppliers
9
Top origins
China · Taiwan · Hong Kong S.A.R. · Spain
Shared foreign counterparties do not establish that these companies buy from Procell.
What this tells a buyer
Customs data was not found for this company, and the most recent development on record is its January 1, 2026 name and visual identity update from Pricella to Procell.
Its listed products include batteries and battery management offerings, with alkaline, lithium coin, and high-power lithium battery lines for professional applications.
The company is privately held, with an estimated revenue band of $1-5B and a reported workforce of 200-500 employees.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Procell is the professional battery brand of The Duracell Company, headquartered in Bethel, Connecticut, United States. The brand was launched in 2018 and focuses exclusively on the professional market, supplying batteries for industrial devices and OEMs. Its products include alkaline, lithium coin, and high-power lithium batteries, with serving customers in the automotive, electric-vehicle, electronics, medical, and industrial equipment sectors. The company reports an employee band of 200-500 and an estimated revenue band of $1-5B, and in January 2026 it updated its name from Pricella to Procell.
At a glance
Attribute | Detail |
|---|---|
Headquarters | Bethel, Connecticut |
Employees | 200-500 |
Revenue | $1-5B (estimated) |
Primary capability | Batteries & E-Mobility |
What Procell makes
Its listed products include batteries and battery management offerings, with alkaline, lithium coin, and high-power lithium battery lines for professional applications.
Products and capabilities described on the company's own site include Battery, Battery Management (source: procell.com).
Trade and customs footprint
Customs data was not found for this company, and the most recent development on record is its January 1, 2026 name and visual identity update from Pricella to Procell. US customs bill-of-lading records list 44 inbound shipments across 9 foreign suppliers, with top origins including China · Taiwan · Hong Kong S.A.R. · Spain.
Latest developments
2026-10-08 — InSite Media | Procell (procell.com)
2026-03-30 — Great partnerships don't just happen, they're built. 🤝 | Procell (linkedin.com)
2026-02-24 — The power to price: How B2B battery business Procell drove growth through brand (marketingweek.com)
2026-01-16 — We’re honored to share that Procell has been nominated for Excellence in Field Engagement by HD Supply🎉 | Procell (linkedin.com)
2026-01-09 — We’re excited to share that as of January 1, 2026, our company has officially updated its name and visual identity to Procell (formerly Pricella), reflecting our evolution and future direction in the … | Procell (linkedin.com)
2025-09-25 — Procell: Beware of your Battery Changer | Warc (warc.com)
Company details
The company is privately held, with an estimated revenue band of $1-5B and a reported workforce of 200-500 employees. Procell has an estimated 200-500 employees, and is headquartered in Bethel, Connecticut.
Frequently asked questions
What does Procell make?
Procell is the professional battery brand of The Duracell Company, headquartered in Bethel, Connecticut, United States. The brand was launched in 2018 and focuses exclusively on the professional market, supplying batteries for industrial devices and OEMs. Its products include alkaline, lithium coin, and high-power lithium batteries, with serving customers in the automotive, electric-vehicle, electronics, medical, and industrial equipment sectors. The company reports an employee band of 200-500 and an estimated revenue band of $1-5B, and in January 2026 it updated its name from Pricella to Procell.
Where is Procell headquartered?
Procell is headquartered in Bethel, Connecticut (14 Research Dr, Bethel, Connecticut, 06801).
How big is Procell?
Procell has an estimated 200-500 employees, with revenue in the $1-5B range (estimated).
Does Procell import from overseas suppliers?
US customs bill-of-lading records show 44 inbound shipments for Procell, with top origins including China · Taiwan · Hong Kong S.A.R. · Spain.
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Last verified Nov 2026. Is this your company? Request a correction.
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