Verified Nov 2026
Electronics & Software
·
Pleasant Grove, Utah
·
Since 2014
Pura is a smart home fragrance company headquartered in Pleasant Grove, Utah, founded in 2014 and reported to have 200-500 employees with an estimated revenue band of $10-50M. The company makes app-controlled scent diffusers and sells fragrance refills and subscriptions, with products built for home and vehicle use. Its primary capability is electronics and software, and it serves consumers in the consumer electronics, smart home, and e-commerce markets. In 2026, the company reported further growth in its fragrance category and a limited-edition fragrance partnership with Pantone.
Pura at a glance
Revenue
$10-50M
Est. band
Employees
200-500
Founded
2014
Headquarters
Pleasant Grove, Utah
Certifications
IATF 16949 · ISO 9001
Import activity
5640
Industries
Automotive
Electric Vehicles
Electronics
Plumbing & Hardware
Renewable Energy
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
5640
Named foreign suppliers
50
Top origins
Costa Rica · Ecuador · Nicaragua · Guatemala
Shared foreign counterparties do not establish that these companies buy from Pura.
What this tells a buyer
Pura's most recent reported development was a 2026 launch of a collaboration with Calm, and a March 2026 report described the company scaling its smart home fragrance platform globally.
Pura holds IATF 16949 and ISO 9001 certifications and offers app-controlled diffusers, personalized scent schedules, and biodegradable, plastic-free fragrance options.
Pura is a privately held company, and its estimated employee and revenue bands place it among mid-sized direct-to-consumer hardware and subscription businesses.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
STABILITY SIGNALS
Established & active
12 years in operation (founded 2014).
Holds IATF 16949, ISO 9001 certification(s) per public sources.
Overview
Pura is a smart home fragrance company headquartered in Pleasant Grove, Utah, founded in 2014 and reported to have 200-500 employees with an estimated revenue band of $10-50M. The company makes app-controlled scent diffusers and sells fragrance refills and subscriptions, with products built for home and vehicle use. Its primary capability is electronics and software, and it serves consumers in the consumer electronics, smart home, and e-commerce markets. In 2026, the company reported further growth in its fragrance category and a limited-edition fragrance partnership with Pantone.
At a glance
Attribute | Detail |
|---|---|
Founded | 2014 |
Headquarters | Pleasant Grove, Utah |
Employees | 200-500 |
Revenue | $10-50M (estimated) |
Primary capability | Electronics & Software |
Certifications | IATF 16949 · ISO 9001 |
What Pura makes
Pura holds IATF 16949 and ISO 9001 certifications and offers app-controlled diffusers, personalized scent schedules, and biodegradable, plastic-free fragrance options.
Certifications
Pura is associated with the following certifications in public sources. Confirm the certified scope for the specific plant producing your part:
IATF 16949 — theladders.com
ISO 9001 — theladders.com
Trade and customs footprint
Pura's most recent reported development was a 2026 launch of a collaboration with Calm, and a March 2026 report described the company scaling its smart home fragrance platform globally. US customs bill-of-lading records list 5640 inbound shipments across 50 foreign suppliers, with top origins including Costa Rica · Ecuador · Nicaragua · Guatemala.
Latest developments
2026-09-08 — Pura Eyes Additional Growth Across the Fragrance Category | Happi (happi.com)
2026-06-09 — Pura x Calm Launch 2026 - Pura (pura.com)
2026-03-15 — Pura Scales Smart Home Fragrance Platform Globally | BeautyMatter (beautymatter.com)
2025-12-04 — Pura x Pantone Partner On Limited-Edition Fragrance Inspired by the Pantone Color of the Year 2026: Cloud Dancer (prnewswire.com)
2025-08-11 — [Pura's Journey: Disrupting the Fragrance Industry through Smart Technology and E-commerce
2025-06-24 — Pura Selects Kibo to Optimize Order Management (kibocommerce.com)
Company details
Pura is a privately held company, and its estimated employee and revenue bands place it among mid-sized direct-to-consumer hardware and subscription businesses. Pura was founded in 2014, has an estimated 200-500 employees, and is headquartered in Pleasant Grove, Utah. On the LightSource stability read it is rated "Established & active": 12 years in operation (founded 2014). Holds IATF 16949, ISO 9001 certification(s) per public sources.
Frequently asked questions
What does Pura make?
Pura is a smart home fragrance company headquartered in Pleasant Grove, Utah, founded in 2014 and reported to have 200-500 employees with an estimated revenue band of $10-50M. The company makes app-controlled scent diffusers and sells fragrance refills and subscriptions, with products built for home and vehicle use. Its primary capability is electronics and software, and it serves consumers in the consumer electronics, smart home, and e-commerce markets. In 2026, the company reported further growth in its fragrance category and a limited-edition fragrance partnership with Pantone.
Where is Pura headquartered?
Pura is headquartered in Pleasant Grove, Utah (2100 W Pleasant Grove Blvd, Pleasant Grove, Utah, 84062-3298).
When was Pura founded?
Pura was founded in 2014.
How big is Pura?
Pura has an estimated 200-500 employees, with revenue in the $10-50M range (estimated).
What certifications does Pura hold?
Pura lists IATF 16949 · ISO 9001 on its website. Confirm the certified scope for the specific plant producing your part.
Does Pura import from overseas suppliers?
US customs bill-of-lading records show 5640 inbound shipments for Pura, with top origins including Costa Rica · Ecuador · Nicaragua · Guatemala.
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Last verified Nov 2026. Is this your company? Request a correction.
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