Verified Nov 2026
Electronics & Software
·
New York, New York
·
Since 2016
Pushd, also operating as Aura Home, Inc., is a consumer electronics company headquartered in New York, New York, founded in 2016. It makes digital picture frames designed for sharing family photos through connected mobile apps, and it serves consumer and gift markets. The company is estimated to have 100 to 200 employees and revenue in the $10 to $50 million band, based on an estimated range. In October 2025 it introduced Ink, a cordless e-paper frame, and it is privately held.
Pushd at a glance
Revenue
$10-50M
Est. band
Employees
100-200
Founded
2016
Headquarters
New York, New York
Certifications
AS9100 · IATF 16949 · ISO 14001 · ISO 9001 · ISO/TS 16949 · Nadcap
Import activity
75
Industries
Automotive
Electric Vehicles
Electronics
Plumbing & Hardware
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
75
Named foreign suppliers
5
Top origins
Hong Kong S.A.R. · China
Shared foreign counterparties do not establish that these companies buy from Pushd.
What this tells a buyer
The most recent reported development is the availability of its Parker Frame at Costco, announced in August 2026, according to the company's own website.
Its products include a digital picture frame with a sensor and battery, and it reports holding AS9100, IATF 16949, ISO 14001, ISO 9001, ISO/TS 16949, and Nadcap certifications.
The company is privately held and estimated to employ between 100 and 200 people, with its frames sold through retail partners and direct channels.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
STABILITY SIGNALS
Established & active
10 years in operation (founded 2016).
Holds AS9100, IATF 16949, ISO 14001, ISO 9001, ISO/TS 16949, Nadcap certification(s) per public sources.
Overview
Pushd, also operating as Aura Home, Inc., is a consumer electronics company headquartered in New York, New York, founded in 2016. It makes digital picture frames designed for sharing family photos through connected mobile apps, and it serves consumer and gift markets. The company is estimated to have 100 to 200 employees and revenue in the $10 to $50 million band, based on an estimated range. In October 2025 it introduced Ink, a cordless e-paper frame, and it is privately held.
At a glance
Attribute | Detail |
|---|---|
Founded | 2016 |
Headquarters | New York, New York |
Employees | 100-200 |
Revenue | $10-50M (estimated) |
Primary capability | Electronics & Software |
Certifications | AS9100 · IATF 16949 · ISO 14001 · ISO 9001 · ISO/TS 16949 · Nadcap |
What Pushd makes
Its products include a digital picture frame with a sensor and battery, and it reports holding AS9100, IATF 16949, ISO 14001, ISO 9001, ISO/TS 16949, and Nadcap certifications.
Products and capabilities described on the company's own site include Sensor, Battery (source: auraframes.com).
Certifications
Pushd is associated with the following certifications in public sources. Confirm the certified scope for the specific plant producing your part:
AS9100 — aurora.aero
IATF 16949 — avabuilt.com
ISO 14001 — mppinnovation.com
ISO 9001 — avabuilt.com
ISO/TS 16949 — aeroklasasiapacificgroup.com
Nadcap — aurora.aero
Trade and customs footprint
The most recent reported development is the availability of its Parker Frame at Costco, announced in August 2026, according to the company's own website. US customs bill-of-lading records list 75 inbound shipments across 5 foreign suppliers, with top origins including Hong Kong S.A.R. · China.
Latest developments
2026-08-13 — Aura's Parker Frame is Now Available at Costco | The Full Picture (auraframes.com)
2025-10-21 — Introducing Ink: Aura’s all-new cordless, e-paper frame worthy of your gallery wall | The Full Picture (auraframes.com)
2025-10-15 — Aura Arrives in Mexico, Just in Time for the Holidays | The Full Picture (auraframes.com)
Company details
The company is privately held and estimated to employ between 100 and 200 people, with its frames sold through retail partners and direct channels. Pushd was founded in 2016, has an estimated 100-200 employees, and is headquartered in New York, New York. On the LightSource stability read it is rated "Established & active": 10 years in operation (founded 2016). Holds AS9100, IATF 16949, ISO 14001, ISO 9001, ISO/TS 16949, Nadcap certification(s) per public sources.
Frequently asked questions
What does Pushd make?
Pushd, also operating as Aura Home, Inc., is a consumer electronics company headquartered in New York, New York, founded in 2016. It makes digital picture frames designed for sharing family photos through connected mobile apps, and it serves consumer and gift markets. The company is estimated to have 100 to 200 employees and revenue in the $10 to $50 million band, based on an estimated range. In October 2025 it introduced Ink, a cordless e-paper frame, and it is privately held.
Where is Pushd headquartered?
Pushd is headquartered in New York, New York (50 Eldridge Street, New York, New York, 10002).
When was Pushd founded?
Pushd was founded in 2016.
How big is Pushd?
Pushd has an estimated 100-200 employees, with revenue in the $10-50M range (estimated).
What certifications does Pushd hold?
Pushd lists AS9100 · IATF 16949 · ISO 14001 · ISO 9001 · ISO/TS 16949 · Nadcap on its website. Confirm the certified scope for the specific plant producing your part.
Does Pushd import from overseas suppliers?
US customs bill-of-lading records show 75 inbound shipments for Pushd, with top origins including Hong Kong S.A.R. · China.
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Last verified Nov 2026. Is this your company? Request a correction.
Location & contact
Phone
'+1 917-224-3188
Certification
AS9100 · IATF 16949 · ISO 14001 · ISO 9001 · ISO/TS 16949 · Nadcap
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