Verified Oct 2026
Batteries & E-Mobility
·
Columbus, Ohio
·
Since 2006
Rogue Fitness manufactures and distributes strength and conditioning equipment from Columbus, Ohio. Founded in 2006, the company employs 500-1,000 people with estimated revenue of $100-250 million. Rogue specializes in high-quality weightlifting barbells, power racks, kettlebells, sleds, and conditioning gear for athletes at all levels.
Rogue Fitness at a glance
Revenue
$100-250M
Est. band
Employees
500-1,000
Founded
2006
Headquarters
Columbus, Ohio
Import activity
1323
Industries
Automotive
Electric Vehicles
Military & Defense
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
1323
Named foreign suppliers
41
Top origins
China · South Korea · Taiwan · Pakistan
Shared foreign counterparties do not establish that these companies buy from Rogue Fitness.
What this tells a buyer
Rogue sources fitness equipment from China, South Korea, Taiwan, Pakistan, Belgium, United Arab Emirates, Sri Lanka, Germany, India, Colombia, and Netherlands across 1,323 customs shipments.
The company serves as the official equipment supplier for the CrossFit Games and World's Strongest Man competition, known for durable, performance-grade equipment.
Rogue was founded by Air Force veteran Bill Henniger and operates a direct-to-consumer model serving serious athletes and professional sports teams.
Source: US customs bill-of-lading records and public filings · Last verified Oct 29, 2026
STABILITY SIGNALS
Established & active
20 years in operation (founded 2006).
1,323 US import shipments on record.
Overview
Rogue Fitness manufactures and distributes strength and conditioning equipment from Columbus, Ohio. Founded in 2006, the company employs 500-1,000 people with estimated revenue of $100-250 million. Rogue specializes in high-quality weightlifting barbells, power racks, kettlebells, sleds, and conditioning gear for athletes at all levels.
At a glance
Attribute | Detail |
|---|---|
Founded | 2006 |
Headquarters | Columbus, Ohio |
Employees | 500-1,000 |
Revenue | $100-250M (estimated) |
Primary capability | Batteries & E-Mobility |
What Rogue Fitness makes
The company serves as the official equipment supplier for the CrossFit Games and World's Strongest Man competition, known for durable, performance-grade equipment.
Trade and customs footprint
Rogue sources fitness equipment from China, South Korea, Taiwan, Pakistan, Belgium, United Arab Emirates, Sri Lanka, Germany, India, Colombia, and Netherlands across 1,323 customs shipments. US customs bill-of-lading records list 1323 inbound shipments across 41 foreign suppliers, with top origins including China · South Korea · Taiwan · Pakistan.
Company details
Rogue was founded by Air Force veteran Bill Henniger and operates a direct-to-consumer model serving serious athletes and professional sports teams. Rogue Fitness was founded in 2006, has an estimated 500-1,000 employees, and is headquartered in Columbus, Ohio. On the LightSource stability read it is rated "Established & active": 20 years in operation (founded 2006). 1,323 US import shipments on record.
Frequently asked questions
What does Rogue Fitness make?
Rogue Fitness manufactures and distributes strength and conditioning equipment from Columbus, Ohio. Founded in 2006, the company employs 500-1,000 people with estimated revenue of $100-250 million. Rogue specializes in high-quality weightlifting barbells, power racks, kettlebells, sleds, and conditioning gear for athletes at all levels.
Where is Rogue Fitness headquartered?
Rogue Fitness is headquartered in Columbus, Ohio (545 East 5th Avenue, Columbus, Ohio, 43201).
When was Rogue Fitness founded?
Rogue Fitness was founded in 2006.
How big is Rogue Fitness?
Rogue Fitness has an estimated 500-1,000 employees, with revenue in the $100-250M range (estimated).
Does Rogue Fitness import from overseas suppliers?
US customs bill-of-lading records show 1323 inbound shipments for Rogue Fitness, with top origins including China · South Korea · Taiwan · Pakistan.
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Last verified Oct 2026. Is this your company? Request a correction.
Leadership
Location & contact
Inside the facility
Photos and video: roguefitness.com
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