Verified Nov 2026
Chassis & Safety Systems
·
Bocholt, North Rhine-Westphalia
·
Since 1907
Rose Bikes is a bicycle manufacturer and direct-to-consumer retailer headquartered in Bocholt, North Rhine-Westphalia, Germany, founded in 1907. It is a privately held family business with an estimated 200-500 employees and an estimated revenue band of $100-250M. Its products include road, mountain, gravel, and e-bikes, serving cycling enthusiasts primarily in Europe. In 2025, Continental expanded its OEM tire partnership with Rose Bikes, with Terra Adventure tires now fitted across most of the company's backroad gravel bike range.
Rose Bikes at a glance
Revenue
$100-250M
Est. band
Employees
200-500
Founded
1907
Headquarters
Bocholt, North Rhine-Westphalia
Industries
Automotive
Electric Vehicles
Industrial Equipment
Consumer Goods
Overview
Rose Bikes is a bicycle manufacturer and direct-to-consumer retailer headquartered in Bocholt, North Rhine-Westphalia, Germany, founded in 1907. It is a privately held family business with an estimated 200-500 employees and an estimated revenue band of $100-250M. Its products include road, mountain, gravel, and e-bikes, serving cycling enthusiasts primarily in Europe. In 2025, Continental expanded its OEM tire partnership with Rose Bikes, with Terra Adventure tires now fitted across most of the company's backroad gravel bike range.
At a glance
Attribute | Detail |
|---|---|
Founded | 1907 |
Headquarters | Bocholt, North Rhine-Westphalia |
Employees | 200-500 |
Revenue | $100-250M (estimated) |
Primary capability | Chassis & Safety Systems |
What Rose Bikes makes
The company offers custom-configured bikes through an online and in-store configurator and operates five Biketown stores in Germany and four in Switzerland.
Products and capabilities described on the company's own site include Drivetrain, Seal (source: rosebikes.de).
Known customers
The counterparties below come from public sources that state the relationship directly. A shared counterparty does not by itself establish a current buying relationship unless the source says so:
Continental — reported by bicycleretailer.com
Latest developments
2026-04-19 — Blooming in the Netherlands - VeloMag (velomag.eu)
2026-03-18 — Jahresbilanz 2024/25: Rose Bikes wächst profitabel in anspruchsvollem Marktumfeld - ROSE Presseportal (rosebikes.de)
2026-02-20 — Mit dem neuen Shave FFX: Rose und die Unibet Rose Rockets bei ihrer Grand-Tour-Premiere - ROSE Presseportal (rosebikes.de)
2025-10-21 — Rose Bikes steigt bei den Rockets ein - ROSE Presseportal (rosebikes.de)
2025-10-21 — Continental Expands OEM Partnership with Rose Bikes: Terra Adventure Tires Now Featured Across Majority of Backroad Gravel Bike Range | Bicycle Retailer and Industry News (bicycleretailer.com)
2025-10-07 — ROSE Bikes kooperiert mit eurorad beim Dienstrad-Leasing - Pedelecs und E-Bikes (pedelec-elektro-fahrrad.de)
Company details
Continental is a reported customer, supplying tires for a majority of Rose Bikes' backroad gravel bike range under an expanded OEM partnership announced in October 2025. Rose Bikes was founded in 1907, has an estimated 200-500 employees, and is headquartered in Bocholt, North Rhine-Westphalia.
Frequently asked questions
What does Rose Bikes make?
Rose Bikes is a bicycle manufacturer and direct-to-consumer retailer headquartered in Bocholt, North Rhine-Westphalia, Germany, founded in 1907. It is a privately held family business with an estimated 200-500 employees and an estimated revenue band of $100-250M. Its products include road, mountain, gravel, and e-bikes, serving cycling enthusiasts primarily in Europe. In 2025, Continental expanded its OEM tire partnership with Rose Bikes, with Terra Adventure tires now fitted across most of the company's backroad gravel bike range.
Where is Rose Bikes headquartered?
Rose Bikes is headquartered in Bocholt, North Rhine-Westphalia (4 Schersweide, Bocholt, North Rhine-Westphalia, 46395).
When was Rose Bikes founded?
Rose Bikes was founded in 1907.
How big is Rose Bikes?
Rose Bikes has an estimated 200-500 employees, with revenue in the $100-250M range (estimated).
Who are Rose Bikes's customers?
Public sources directly reference Continental as a counterparty of Rose Bikes. Confirm current programs with the company, as reported relationships may change.
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Last verified Nov 2026. Is this your company? Request a correction.
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