Verified Nov 2026
Electronics & Software
·
San Francisco, California
·
Since 2015
Tonal is a fitness technology company headquartered in San Francisco, California, founded in 2015 and reported to employ 200 to 500 people. It makes the Tonal Machine, a wall-mounted smart home gym with digital weight technology, adjustable arms, a touchscreen display, and up to 200 pounds of resistance for strength training. The company is privately held and serves consumer fitness users in the home. Its most recent development is the launch of its first new colorway, the Glacier 2.
Tonal at a glance
Revenue
$100-250M
Est. band
Employees
200-500
Founded
2015
Headquarters
San Francisco, California
Import activity
948
Industries
Automotive
Electric Vehicles
Electronics
Plumbing & Hardware
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
948
Named foreign suppliers
36
Top origins
Taiwan · China · South Korea · Panama
Shared foreign counterparties do not establish that these companies buy from Tonal.
What this tells a buyer
Tonal's most recent reported development is the launch of the Glacier 2, its first new colorway, as covered by Athletech News on 2 November 2026.
The Tonal Machine uses motion tracking with 17 sensors, supports over 200 exercises, and offers real-time posture correction and on-demand coaching.
Tonal is privately held, with an estimated annual revenue band of $100 million to $250 million, and in February 2026 it appointed Todd Bartee as chief executive officer.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Tonal is a fitness technology company headquartered in San Francisco, California, founded in 2015 and reported to employ 200 to 500 people. It makes the Tonal Machine, a wall-mounted smart home gym with digital weight technology, adjustable arms, a touchscreen display, and up to 200 pounds of resistance for strength training. The company is privately held and serves consumer fitness users in the home. Its most recent development is the launch of its first new colorway, the Glacier 2.
At a glance
Attribute | Detail |
|---|---|
Founded | 2015 |
Headquarters | San Francisco, California |
Employees | 200-500 |
Revenue | $100-250M (estimated) |
Primary capability | Electronics & Software |
What Tonal makes
The Tonal Machine uses motion tracking with 17 sensors, supports over 200 exercises, and offers real-time posture correction and on-demand coaching.
Trade and customs footprint
Tonal's most recent reported development is the launch of the Glacier 2, its first new colorway, as covered by Athletech News on 2 November 2026. US customs bill-of-lading records list 948 inbound shipments across 36 foreign suppliers, with top origins including Taiwan · China · South Korea · Panama.
Latest developments
2026-11-02 — Tonal Launches First New Colorway, the Glacier 2 - Athletech News (athletechnews.com)
2026-10-07 — Tonal and WeWork Partner to Bring Intelligent Strength Training to the Modern Workspace - WeWork Newsroom (wework.com)
2026-09-22 — Johnson Commercial Fitness Partners with Tonal for Commercial Fitness Facilities | Health & Fitness Blog | Johnson Fitness (johnsonfitness.com)
2026-02-25 — Tonal Appoints Todd Bartee as Chief Executive Officer | Fitt Insider (fitt.co)
2026-02-25 — Tonal Appoints L Catterton Partner as New CEO - Athletech News (athletechnews.com)
2025-10-14 — Tonal Adds Reformer Pilates as It Expands Retail Presence, Returns to Growth - Bloomberg (bloomberg.com)
Company details
Tonal is privately held, with an estimated annual revenue band of $100 million to $250 million, and in February 2026 it appointed Todd Bartee as chief executive officer. Tonal was founded in 2015, has an estimated 200-500 employees, and is headquartered in San Francisco, California.
Frequently asked questions
What does Tonal make?
Tonal is a fitness technology company headquartered in San Francisco, California, founded in 2015 and reported to employ 200 to 500 people. It makes the Tonal Machine, a wall-mounted smart home gym with digital weight technology, adjustable arms, a touchscreen display, and up to 200 pounds of resistance for strength training. The company is privately held and serves consumer fitness users in the home. Its most recent development is the launch of its first new colorway, the Glacier 2.
Where is Tonal headquartered?
Tonal is headquartered in San Francisco, California (69 Converse St, San Francisco, California, 94103-4414).
When was Tonal founded?
Tonal was founded in 2015.
How big is Tonal?
Tonal has an estimated 200-500 employees, with revenue in the $100-250M range (estimated).
Does Tonal import from overseas suppliers?
US customs bill-of-lading records show 948 inbound shipments for Tonal, with top origins including Taiwan · China · South Korea · Panama.
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Last verified Nov 2026. Is this your company? Request a correction.
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