Verified Nov 2026
Other
·

De Pere, Wisconsin
·
Since 1990
Transitions Optical is a manufacturer of photochromic lenses for eyeglasses and sunglasses, headquartered in De Pere, Wisconsin, United States. Founded in 1990, the company has an estimated 500 to 1,000 employees and estimated annual revenue of $100 to $250 million. It is a wholly-owned subsidiary of EssilorLuxottica and serves the automotive, electric-vehicle, and medical industries. Recently, the company launched an augmented reality try-on tool, announced in November 2025.
Transitions Optical at a glance
Revenue
$100-250M
Est. band
Employees
500-1,000
Founded
1990
Headquarters
De Pere, Wisconsin
Certifications
ISO 13485
Import activity
124
Industries
Automotive
Electric Vehicles
Medical
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
124
Named foreign suppliers
11
Top origins
China · Thailand · Taiwan · Philippines

Shared foreign counterparties do not establish that these companies buy from Transitions Optical.
What this tells a buyer
Transitions Optical's most recent reported development was the launch of an augmented reality try-on tool, reported by aop.org.uk on November 6, 2025.
The company holds ISO 13485 certification, a quality management standard for medical devices.
Transitions Optical is a wholly-owned subsidiary of EssilorLuxottica, and its employee and revenue figures are estimated bands rather than confirmed values.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
STABILITY SIGNALS
Established & active
36 years in operation (founded 1990).
Holds ISO 13485 certification(s) per public sources.
Overview
Transitions Optical is a manufacturer of photochromic lenses for eyeglasses and sunglasses, headquartered in De Pere, Wisconsin, United States. Founded in 1990, the company has an estimated 500 to 1,000 employees and estimated annual revenue of $100 to $250 million. It is a wholly-owned subsidiary of EssilorLuxottica and serves the automotive, electric-vehicle, and medical industries. Recently, the company launched an augmented reality try-on tool, announced in November 2025.
At a glance
Attribute | Detail |
|---|---|
Founded | 1990 |
Headquarters | De Pere, Wisconsin |
Employees | 500-1,000 |
Revenue | $100-250M (estimated) |
Certifications | ISO 13485 |
What Transitions Optical makes
The company holds ISO 13485 certification, a quality management standard for medical devices.
Certifications
Transitions Optical is associated with the following certifications in public sources. Confirm the certified scope for the specific plant producing your part:
ISO 13485 — antarisconsulting.com
Trade and customs footprint
Transitions Optical's most recent reported development was the launch of an augmented reality try-on tool, reported by aop.org.uk on November 6, 2025. US customs bill-of-lading records list 124 inbound shipments across 11 foreign suppliers, with top origins including China · Thailand · Taiwan · Philippines.
Latest developments
2026-10-28 — VM - Transitions Opens Applications for 2027 Change Agent Program (visionmonday.com)
2026-03-30 — GlassesUSA.com and Transitions® Unveil The Muse x Transitions GEN S Collection, Blending Style and Dynamic Lens Technology (prnewswire.com)
2026-02-11 — Transitions® Canada and the OAC Announce the Winners of the 2025 Students of Vision Scholarship Program - OptikNow (optiknow.ca)
2026-02-01 — Introducing Transitions® Gen S™ Lenses – Thai Optical Group (togeurope.com)
2025-11-06 — Transitions launches AR ‘try-on’ tool (aop.org.uk)
2025-09-24 — Transitions launches new marketing campaign (aop.org.uk)
Facilities
Transitions Optical is headquartered in De Pere, Wisconsin. Public sources also reference these locations:
Florida, Ireland — progress.com
Tuam, Ireland — trane.com
Company details
Transitions Optical is a wholly-owned subsidiary of EssilorLuxottica, and its employee and revenue figures are estimated bands rather than confirmed values. Transitions Optical was founded in 1990, has an estimated 500-1,000 employees, and is headquartered in De Pere, Wisconsin. On the LightSource stability read it is rated "Established & active": 36 years in operation (founded 1990). Holds ISO 13485 certification(s) per public sources.
Frequently asked questions
What does Transitions Optical do?
Transitions Optical is a manufacturer of photochromic lenses for eyeglasses and sunglasses, headquartered in De Pere, Wisconsin, United States. Founded in 1990, the company has an estimated 500 to 1,000 employees and estimated annual revenue of $100 to $250 million. It is a wholly-owned subsidiary of EssilorLuxottica and serves the automotive, electric-vehicle, and medical industries. Recently, the company launched an augmented reality try-on tool, announced in November 2025.
Where is Transitions Optical headquartered?
Transitions Optical is headquartered in De Pere, Wisconsin (Oo, De Pere, Wisconsin, 54115).
When was Transitions Optical founded?
Transitions Optical was founded in 1990.
How big is Transitions Optical?
Transitions Optical has an estimated 500-1,000 employees, with revenue in the $100-250M range (estimated).
What certifications does Transitions Optical hold?
Transitions Optical lists ISO 13485 on its website. Confirm the certified scope for the specific plant producing your part.
Does Transitions Optical import from overseas suppliers?
US customs bill-of-lading records show 124 inbound shipments for Transitions Optical, with top origins including China · Thailand · Taiwan · Philippines.
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Last verified Nov 2026. Is this your company? Request a correction.
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