Verified Nov 2026
Electronics & Software
·
Waterloo, Wisconsin
·
Since 1976
Trek Bicycle makes bicycles, e-bikes, components, and cycling accessories, and is headquartered in Waterloo, Wisconsin, United States. Founded in 1976, the company has an estimated 5,000 to 10,000 employees and an estimated revenue band of $1 to 5 billion. It is privately held and serves the automotive, electric vehicle, and industrial equipment industries. In April 2026, Trek became the distribution partner for SP Connect in North America.
Trek Bicycle at a glance
Revenue
$1-5B
Est. band
Employees
5,000-10,000
Founded
1976
Headquarters
Waterloo, Wisconsin
Import activity
10843
Industries
Automotive
Electric Vehicles
Industrial Equipment
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
10843
Named foreign suppliers
50
Top origins
Vietnam · Taiwan · China · Hong Kong S.A.R.
Shared foreign counterparties do not establish that these companies buy from Trek Bicycle.
What this tells a buyer
The record includes no customs or trade data for the company, and its most recent reported development is a 2026 distribution partnership with SP Connect in North America.
Trek's publicly listed products and facilities include steel and forged frame work, battery assembly, and production at its Waterloo, Wisconsin site, though no certifications are recorded.
Trek is privately held, with an estimated revenue band of $1 to 5 billion and a reported network of more than 1,700 independent dealers in North America.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Trek Bicycle makes bicycles, e-bikes, components, and cycling accessories, and is headquartered in Waterloo, Wisconsin, United States. Founded in 1976, the company has an estimated 5,000 to 10,000 employees and an estimated revenue band of $1 to 5 billion. It is privately held and serves the automotive, electric vehicle, and industrial equipment industries. In April 2026, Trek became the distribution partner for SP Connect in North America.
At a glance
Attribute | Detail |
|---|---|
Founded | 1976 |
Headquarters | Waterloo, Wisconsin |
Employees | 5,000-10,000 |
Revenue | $1-5B (estimated) |
Primary capability | Electronics & Software |
What Trek Bicycle makes
Trek's publicly listed products and facilities include steel and forged frame work, battery assembly, and production at its Waterloo, Wisconsin site, though no certifications are recorded.
Products and capabilities described on the company's own site include Steel, Forged, Battery, Assembly (source: trekbikes.com).
Trade and customs footprint
The record includes no customs or trade data for the company, and its most recent reported development is a 2026 distribution partnership with SP Connect in North America. US customs bill-of-lading records list 10843 inbound shipments across 50 foreign suppliers, with top origins including Vietnam · Taiwan · China · Hong Kong S.A.R..
Latest developments
2026-10-20 — Proud to share that Trek Bicycle is now an official distribution partner for SP Connect in North America!! | Brian Valverde (linkedin.com)
2026-10-08 — Trek já tem desenvolvimento de software 75% autônomo com IA e prepara expansão para outras áreas | TI INSIDE Online (tiinside.com.br)
2026-08-11 — Trek's off-road teams partner with Mazda! | Trek Race Shop (trekbikes.com)
2026-04-17 — Victory Bicycle Studio Announces Partnership with Trek | Bicycle Retailer and Industry News (bicycleretailer.com)
2026-04-03 — Bike Mart Becomes First Independent Dealer to Ship Trek Bikes Nationwi (bikemart.com)
2025-10-27 — Successful conclusion of contract: Lidl acquires majority stake in Lidl-Trek with the aim of becoming the number one road cycling team | Trek Race Shop (trekbikes.com)
Facilities
Trek Bicycle is headquartered in Waterloo, Wisconsin. Public sources also reference these locations:
Waterloo, Wisconsin — trekbikes.com
Company details
Trek is privately held, with an estimated revenue band of $1 to 5 billion and a reported network of more than 1,700 independent dealers in North America. Trek Bicycle was founded in 1976, has an estimated 5,000-10,000 employees, and is headquartered in Waterloo, Wisconsin.
Frequently asked questions
What does Trek Bicycle make?
Trek Bicycle makes bicycles, e-bikes, components, and cycling accessories, and is headquartered in Waterloo, Wisconsin, United States. Founded in 1976, the company has an estimated 5,000 to 10,000 employees and an estimated revenue band of $1 to 5 billion. It is privately held and serves the automotive, electric vehicle, and industrial equipment industries. In April 2026, Trek became the distribution partner for SP Connect in North America.
Where is Trek Bicycle headquartered?
Trek Bicycle is headquartered in Waterloo, Wisconsin (801 West Madison Street, Waterloo, Wisconsin, 53594).
When was Trek Bicycle founded?
Trek Bicycle was founded in 1976.
How big is Trek Bicycle?
Trek Bicycle has an estimated 5,000-10,000 employees, with revenue in the $1-5B range (estimated).
Does Trek Bicycle import from overseas suppliers?
US customs bill-of-lading records show 10843 inbound shipments for Trek Bicycle, with top origins including Vietnam · Taiwan · China · Hong Kong S.A.R..
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Last verified Nov 2026. Is this your company? Request a correction.
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