Verified Nov 2026
Metal Fabrication
·
Cleveland, Ohio
·
Since 1921
Vitamix, formally Vita-Mix Corporation, manufactures high-performance blenders and related food preparation equipment for residential and commercial users. The company was founded in 1921 and is headquartered in Cleveland, Ohio, United States. It is privately held, employs roughly 1,000 to 5,000 people, and sells into restaurants, hotels, and professional kitchens as well as consumer households. In July 2026 it announced the VX3 blender in a taupe finish, sold exclusively through Target.
Vitamix at a glance
Revenue
$500M-1B
Est. band
Employees
1,000-5,000
Founded
1921
Headquarters
Cleveland, Ohio
Import activity
656
Industries
Automotive
Electric Vehicles
Electronics
Appliance
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
656
Named foreign suppliers
37
Top origins
China · Sweden · Hong Kong S.A.R. · Netherlands
Shared foreign counterparties do not establish that these companies buy from Vitamix.
What this tells a buyer
Vitamix announced the MaxExtract Cold Press Juicer in October 2026 and the Vitamix Nano single-serve blender in August 2026, expanding its product range into juicing and single-serve formats, according to businesswire.com.
The company's product record lists steel as a material, and its listed facilities include sites in Cleveland, Ohio and Canada.
Vitamix is privately held and reports an estimated annual revenue band of $500 million to $1 billion, and its July 2026 announcement named Nectar as lead partner for its Amazon e-commerce efforts, as reported by Media in Canada.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Vitamix, formally Vita-Mix Corporation, manufactures high-performance blenders and related food preparation equipment for residential and commercial users. The company was founded in 1921 and is headquartered in Cleveland, Ohio, United States. It is privately held, employs roughly 1,000 to 5,000 people, and sells into restaurants, hotels, and professional kitchens as well as consumer households. In July 2026 it announced the VX3 blender in a taupe finish, sold exclusively through Target.
At a glance
Attribute | Detail |
|---|---|
Founded | 1921 |
Headquarters | Cleveland, Ohio |
Employees | 1,000-5,000 |
Revenue | $500M-1B (estimated) |
Primary capability | Metal Fabrication |
What Vitamix makes
The company's product record lists steel as a material, and its listed facilities include sites in Cleveland, Ohio and Canada.
Products and capabilities described on the company's own site include Steel (source: vitamix.com).
Trade and customs footprint
Vitamix announced the MaxExtract Cold Press Juicer in October 2026 and the Vitamix Nano single-serve blender in August 2026, expanding its product range into juicing and single-serve formats, according to businesswire.com. US customs bill-of-lading records list 656 inbound shipments across 37 foreign suppliers, with top origins including China · Sweden · Hong Kong S.A.R. · Netherlands.
Latest developments
2026-10-05 — Vitamix® Enters Cold Press Juicing with New MaxExtract™ Cold Press Juicer (businesswire.com)
2026-08-24 — Vitamix® Debuts Vitamix Nano™, Bringing Iconic Performance to the Single‑Serve Category (businesswire.com)
2026-07-21 — Vitamix selects Nectar to lead Amazon ecom efforts » Media in Canada (mediaincanada.com)
2026-07-20 — Vitamix™ Partners with Magnolia’s Hearth & Hand to launch VX3™ Blender in Taupe Color Exclusively at Target | Vitamix CA (vitamix.com)
2026-07-08 — Nectar V2 (thinknectar.com)
2026-04-01 — Vitamix Commercial Introduces Power-Prep™, a New (globenewswire.com)
Facilities
Vitamix is headquartered in Cleveland, Ohio. Public sources also reference these locations:
Canada — mediaincanada.com
Cleveland, Ohio — thogus.com
Company details
Vitamix is privately held and reports an estimated annual revenue band of $500 million to $1 billion, and its July 2026 announcement named Nectar as lead partner for its Amazon e-commerce efforts, as reported by Media in Canada. Vitamix was founded in 1921, has an estimated 1,000-5,000 employees, and is headquartered in Cleveland, Ohio.
Frequently asked questions
What does Vitamix make?
Vitamix, formally Vita-Mix Corporation, manufactures high-performance blenders and related food preparation equipment for residential and commercial users. The company was founded in 1921 and is headquartered in Cleveland, Ohio, United States. It is privately held, employs roughly 1,000 to 5,000 people, and sells into restaurants, hotels, and professional kitchens as well as consumer households. In July 2026 it announced the VX3 blender in a taupe finish, sold exclusively through Target.
Where is Vitamix headquartered?
Vitamix is headquartered in Cleveland, Ohio (8615 Usher Road, Cleveland, Ohio, 44138).
When was Vitamix founded?
Vitamix was founded in 1921.
How big is Vitamix?
Vitamix has an estimated 1,000-5,000 employees, with revenue in the $500M-1B range (estimated).
Does Vitamix import from overseas suppliers?
US customs bill-of-lading records show 656 inbound shipments for Vitamix, with top origins including China · Sweden · Hong Kong S.A.R. · Netherlands.
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Last verified Nov 2026. Is this your company? Request a correction.
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