Verified Nov 2026
Metal Fabrication
·
Fergus Falls, Minnesota
·
Since 1972
Waterfront Brands is a manufacturer and distributor of waterfront equipment, including docks, boat lifts, and shoreline access systems for fresh- and salt-water use. Headquartered in Fergus Falls, Minnesota, the company was founded in 1972 and has an estimated 100 to 200 employees and an estimated revenue band of $50 to $100 million. It is privately held and serves marine, marina, and contractor customers across North America. In October 2025, the company announced the next chapter for Rhino Marine Systems, a brand it has positioned as a trusted dock line.
Waterfront Brands at a glance
Revenue
$50-100M
Est. band
Employees
100-200
Founded
1972
Headquarters
Fergus Falls, Minnesota
Industries
Automotive
Renewable Energy
Industrial Equipment
Overview
Waterfront Brands is a manufacturer and distributor of waterfront equipment, including docks, boat lifts, and shoreline access systems for fresh- and salt-water use. Headquartered in Fergus Falls, Minnesota, the company was founded in 1972 and has an estimated 100 to 200 employees and an estimated revenue band of $50 to $100 million. It is privately held and serves marine, marina, and contractor customers across North America. In October 2025, the company announced the next chapter for Rhino Marine Systems, a brand it has positioned as a trusted dock line.
At a glance
Attribute | Detail |
|---|---|
Founded | 1972 |
Headquarters | Fergus Falls, Minnesota |
Employees | 100-200 |
Revenue | $50-100M (estimated) |
Primary capability | Metal Fabrication |
What Waterfront Brands makes
Listed capabilities include metal fabrication, CNC machining, and work with aluminum, steel, and plastic, alongside original equipment manufacturing services and rotomolded products.
Products and capabilities described on the company's own site include CNC Machining, Machining, Plastic, Aluminum, Steel, Gear (source: waterfrontbrands.com).
Latest developments
2026-02-16 — We’re proud to announce two well-deserved leadership promotions at Waterfront Brands! | Waterfront Brands (linkedin.com)
2026-01-06 — Spotlight: Waterfront Brands unveils new era of coastal innovation | Boating Industry (boatingindustry.com)
2025-12-29 — Waterfront Brands is here to help unlock the benefits of your next boat lift. As a proud National Suntex Strategic Partner - we deliver proven boat lift solutions nationwide. With 50+ years … | Suntex Marinas (linkedin.com)
2025-10-28 — From Trusted Dock Line to Global Brand: The Next Chapter for Rhino Marine Systems (waterfrontbrands.com)
2025-10-28 — NEWS | Waterfrontbrands (waterfrontbrands.com)
2025-06-18 — Waterfront Brands partners with Suntex Marinas (boatingindustry.com)
Facilities
Waterfront Brands is headquartered in Fergus Falls, Minnesota. Public sources also reference these locations:
Minnesota, Oklahoma — waterfrontbrands.com
Fergus Falls, Minnesota — akta.pro
Company details
The company operates as a holding platform for Shoreline Equity Partners and manages brands including ShoreMaster, HydroHoist, and Neptune Boat Lifts, with facilities in Minnesota and Oklahoma. Waterfront Brands was founded in 1972, has an estimated 100-200 employees, and is headquartered in Fergus Falls, Minnesota.
Frequently asked questions
What does Waterfront Brands make?
Waterfront Brands is a manufacturer and distributor of waterfront equipment, including docks, boat lifts, and shoreline access systems for fresh- and salt-water use. Headquartered in Fergus Falls, Minnesota, the company was founded in 1972 and has an estimated 100 to 200 employees and an estimated revenue band of $50 to $100 million. It is privately held and serves marine, marina, and contractor customers across North America. In October 2025, the company announced the next chapter for Rhino Marine Systems, a brand it has positioned as a trusted dock line.
Where is Waterfront Brands headquartered?
Waterfront Brands is headquartered in Fergus Falls, Minnesota (1025 International Dr, Fergus Falls, Minnesota, 56537-4303).
When was Waterfront Brands founded?
Waterfront Brands was founded in 1972.
How big is Waterfront Brands?
Waterfront Brands has an estimated 100-200 employees, with revenue in the $50-100M range (estimated).
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Last verified Nov 2026. Is this your company? Request a correction.
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