Verified Nov 2026
Other
·
Broomfield, Colorado
·
Since 2009
Xero Shoes is a footwear company headquartered in Broomfield, Colorado, founded in 2009. It makes lightweight, minimalist shoes, sandals, boots, and DIY sandal kits, and reports over 50 styles. The company is privately held, with an estimated 50-100 employees and an estimated revenue band of $10-50 million. It serves consumers in walking, hiking, running, and performance sports. In 2026 it announced the Pacer Lite barefoot walking shoe and hired executives from Deckers and Allbirds.
Xero Shoes at a glance
Revenue
$10-50M
Est. band
Employees
50-100
Founded
2009
Headquarters
Broomfield, Colorado
Import activity
60
Industries
Automotive
Electric Vehicles
Construction
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
60
Named foreign suppliers
11
Top origins
China · New Zealand · South Korea
Shared foreign counterparties do not establish that these companies buy from Xero Shoes.
What this tells a buyer
Public reporting from WWD in August 2026 said Xero Shoes hired executives from Deckers and Allbirds as part of a growth push.
The company offers more than 50 barefoot-inspired and zero-drop footwear styles, including sandal kits and performance athletic shoes.
Xero Shoes, founded by Steven Sashen and Lena Phoenix, gained national visibility after appearing on ABC's Shark Tank in 2013 and reports customers in 97 countries.
Source: US customs bill-of-lading records and public filings · Last verified Nov 05, 2026
Overview
Xero Shoes is a footwear company headquartered in Broomfield, Colorado, founded in 2009. It makes lightweight, minimalist shoes, sandals, boots, and DIY sandal kits, and reports over 50 styles. The company is privately held, with an estimated 50-100 employees and an estimated revenue band of $10-50 million. It serves consumers in walking, hiking, running, and performance sports. In 2026 it announced the Pacer Lite barefoot walking shoe and hired executives from Deckers and Allbirds.
At a glance
Attribute | Detail |
|---|---|
Founded | 2009 |
Headquarters | Broomfield, Colorado |
Employees | 50-100 |
Revenue | $10-50M (estimated) |
What Xero Shoes makes
The company offers more than 50 barefoot-inspired and zero-drop footwear styles, including sandal kits and performance athletic shoes.
Products and capabilities described on the company's own site include Gear, Rubber (source: xeroshoes.com).
Trade and customs footprint
Public reporting from WWD in August 2026 said Xero Shoes hired executives from Deckers and Allbirds as part of a growth push. US customs bill-of-lading records list 60 inbound shipments across 11 foreign suppliers, with top origins including China · New Zealand · South Korea.
Latest developments
2026-10-16 — Xero Shoes Launches Pacer Lite Barefoot Walking Shoe - Xero Shoes (xeroshoes.com)
2026-09-23 — X2: Next-Gen Barefoot Basketball Shoe - Xero Shoes - Xero Shoes (xeroshoes.com)
2026-08-17 — Xero Shoes Hires Deckers, Allbirds Execs Amid Growth Push (wwd.com)
2026-06-10 — Xero Shoes is exploring a strategic marketplace partnership for Europe. | Xero Shoes (linkedin.com)
2026-05-18 — Xero Shoes targets international expansion with new distribution deals (fashionunited.com)
2026-05-13 — Xero Shoes Doubles Global Distribution Network with Five New Internati - Xero Shoes (xeroshoes.com)
Company details
Xero Shoes, founded by Steven Sashen and Lena Phoenix, gained national visibility after appearing on ABC's Shark Tank in 2013 and reports customers in 97 countries. Xero Shoes was founded in 2009, has an estimated 50-100 employees, and is headquartered in Broomfield, Colorado.
Frequently asked questions
What does Xero Shoes do?
Xero Shoes is a footwear company headquartered in Broomfield, Colorado, founded in 2009. It makes lightweight, minimalist shoes, sandals, boots, and DIY sandal kits, and reports over 50 styles. The company is privately held, with an estimated 50-100 employees and an estimated revenue band of $10-50 million. It serves consumers in walking, hiking, running, and performance sports. In 2026 it announced the Pacer Lite barefoot walking shoe and hired executives from Deckers and Allbirds.
Where is Xero Shoes headquartered?
Xero Shoes is headquartered in Broomfield, Colorado (100 Technology Dr, Broomfield, Colorado, 80021-3403).
When was Xero Shoes founded?
Xero Shoes was founded in 2009.
How big is Xero Shoes?
Xero Shoes has an estimated 50-100 employees, with revenue in the $10-50M range (estimated).
Does Xero Shoes import from overseas suppliers?
US customs bill-of-lading records show 60 inbound shipments for Xero Shoes, with top origins including China · New Zealand · South Korea.
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Last verified Nov 2026. Is this your company? Request a correction.
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