What Yokohama Tire Corporation makes

Yokohama Tire Corporation is the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., a Tokyo tire maker founded in 1917. The US company builds and sells a full tire line: passenger car and high-performance tires, light truck and SUV tires, commercial truck and bus (TBR) tires, and off-the-road tires for mining and construction. Its brand families are recognizable in the aftermarket and on the OEM fitment list, including ADVAN for performance, GEOLANDAR for light-truck and SUV, iceGUARD for winter, AVID for touring, BluEarth for fuel efficiency, PARADA for street, and the YK commercial range for fleets.

The product split maps to two US divisions, consumer and commercial. Consumer tires are sold through dealers and retailers nationwide; the commercial truck and bus program is anchored by the West Point, Mississippi plant. Yokohama also runs a long-standing motorsports program, and its performance heritage under the ADVAN name is a large part of how the brand is positioned in North America.

Manufacturing and operations

Yokohama's largest US production asset is Yokohama Tire Manufacturing Mississippi (YTMM) in West Point, the company's first US plant built from the ground up. It opened on October 5, 2015, after roughly 24 months of construction, on more than 500 acres, as a $300 million investment. The one-million-square-foot facility builds commercial truck and bus tires for the North American market. At its ten-year mark in 2025, the company reported about 889 employees working four shifts around the clock and output of roughly 70,000 tires per month, with a stated design capacity of up to one million tires per year and room to expand.

The company also runs a research and technical center in Cornelius, North Carolina, and headquarters its US operations in Santa Ana, California. It states it employs approximately 2,100 people in the United States. In February 2026 Yokohama announced it would close its consumer tire plant in Salem, Virginia, and the plant ceased operations on March 18, 2026, affecting about 570 employees. The parent framed the closure as a shift toward premium and large-diameter tires rather than a response to demand, and said it did not expect supply disruptions. For a procurement team, the practical read is that US-based consumer tire production has narrowed while the commercial program in Mississippi continues.

Financial performance

Yokohama Tire Corporation does not publish standalone financial statements. Its parent, The Yokohama Rubber Co., Ltd. (Tokyo Stock Exchange: 5101), does. For fiscal 2024 the parent reported record sales revenue of 1,094.7 billion yen, its first year above one trillion yen, up 11.1 percent year over year. Operating profit reached 119.2 billion yen and business profit reached 134.4 billion yen, a record 12.3 percent business-profit margin, per the company's investor materials. The parent attributed the result to higher volumes, better pricing, growth in 18-inch and larger consumer tires, and a full-year contribution from its Y-TWS off-highway business. Those are group figures, not US-only figures, but they establish the financial backing behind the North American operation.

Ownership and history

Yokohama Rubber began in Japan in 1917 and entered the United States in 1969. Yokohama Tire Corporation operated from Fullerton, California for 28 years before relocating its headquarters to Santa Ana in November 2014, taking about 57,000 square feet near John Wayne Airport. Today it is a wholly owned subsidiary of the listed parent and, together with Yokohama Corporation of North America (YCNA), coordinates the US, Canada, and Mexico tire businesses. Jeff Barna is president and CEO of both YTC and YCNA; he joined in 2017 as chief operating officer, became CEO in 2021, and was the company's first non-Japanese corporate officer. Stan Chandgie serves as chief operating officer. Barna also chairs the U.S. Tire Manufacturers Association board through October 2026.

Certifications and quality

Yokohama states that it was the first Japanese tire manufacturer to receive ISO 9001 certification, a claim it publishes on its own site. The company does not post a dated certificate scope on its public pages, so the certification is reported here as a company claim rather than a verified current-cycle document. Buyers evaluating a fitment or a fleet program should request the current ISO 9001 certificate and the relevant plant's PPAP and quality documentation directly.

Known customers

Yokohama supplies tires as original equipment to automakers and sells replacement tires through a national dealer and retail network, but it does not publish a customer roster, and specific OE fitment programs are not disclosed in a way that meets a documented-evidence bar here. The public record supports the brand's presence in OE, aftermarket, and commercial fleet channels rather than named-account claims. As with most tire suppliers serving OEM programs, the specific vehicle platforms and fleet accounts are governed by supply agreements that are not public.

Frequently asked questions

What does Yokohama Tire Corporation make?

Yokohama Tire Corporation makes passenger, high-performance, light truck and SUV, commercial truck and bus, and off-the-road tires. Its brands include ADVAN, GEOLANDAR, iceGUARD, AVID, BluEarth, and PARADA, plus the YK commercial line. It is the North American arm of Japan's Yokohama Rubber.

Who owns Yokohama Tire Corporation?

Yokohama Tire Corporation is a wholly owned subsidiary of The Yokohama Rubber Co., Ltd., a publicly listed company on the Tokyo Stock Exchange (5101). The parent was founded in 1917, and the US company was established in 1969.

Where is Yokohama Tire Corporation headquartered?

Its US headquarters is at 1 MacArthur Place, Santa Ana, California 92707. The company moved there from Fullerton, California in November 2014. It also operates a manufacturing plant in West Point, Mississippi and an R&D center in Cornelius, North Carolina.

What is Yokohama Tire Corporation's revenue?

The US subsidiary does not publish standalone financials. Its parent, Yokohama Rubber, reported record fiscal 2024 sales revenue of 1,094.7 billion yen and a record 12.3 percent business-profit margin, per its investor materials.

Does Yokohama still manufacture tires in the United States?

Yes. Its commercial truck and bus tire plant in West Point, Mississippi remains in operation, producing about 70,000 tires per month across four shifts. Its consumer tire plant in Salem, Virginia closed on March 18, 2026 as the company shifted toward premium and large-diameter tires.

How many employees does Yokohama Tire Corporation have?

The company states it employs approximately 2,100 people in the United States. Data providers that model North American headcount estimate a larger figure in the low thousands. The West Point plant alone reported about 889 employees at its ten-year mark in 2025.

Last verified September 28, 2026. Is this your company? Request a correction.