Verified Oct 2026
Electronics & Software
·
Atlanta, Georgia
·
Since 1969
Kids2 (Kids II, Inc.), founded in 1969 and headquartered in Atlanta, Georgia, manufactures infant, baby, and toddler products including toys, bouncers, play gyms, and nursery essentials. The company employs 500–1,000 people with $250–500 million revenue and operates over 500 unique products across 90 countries.
Kids2 at a glance
Revenue
$250-500M
Est. band
Employees
500-1,000
Founded
1969
Headquarters
Atlanta, Georgia
Import activity
12492
Industries
Automotive
Electric Vehicles
Electronics
Industrial Equipment
Consumer Goods
Sourcing and import activity
From US customs bill-of-lading records
US sea imports
12492
Named foreign suppliers
43
Top origins
China · Vietnam · Hong Kong S.A.R. · South Korea
Shared foreign counterparties do not establish that these companies buy from Kids2.
What this tells a buyer
Kids2 sources baby products and components from China (Well Made Daily Product: 3,951 shipments; Hape International Ningbo: 2,238 shipments) across 12,492 total shipments.
Kids2 operates multiple brands including Bright Starts, Baby Einstein (licensed from Disney), Ingenuity, and SwaddleMe by Ingenuity with designs focusing on early infant development.
The company distributes through approximately 76,800 retail outlets worldwide including Target, Walmart, and Amazon.
Source: US customs bill-of-lading records and public filings · Last verified Oct 29, 2026
STABILITY SIGNALS
Established & active
57 years in operation (founded 1969).
12,492 US import shipments on record.
Overview
Kids2 (Kids II, Inc.), founded in 1969 and headquartered in Atlanta, Georgia, manufactures infant, baby, and toddler products including toys, bouncers, play gyms, and nursery essentials. The company employs 500–1,000 people with $250–500 million revenue and operates over 500 unique products across 90 countries.
At a glance
Attribute | Detail |
|---|---|
Founded | 1969 |
Headquarters | Atlanta, Georgia |
Employees | 500-1,000 |
Revenue | $250-500M (estimated) |
Primary capability | Electronics & Software |
What Kids2 makes
Kids2 operates multiple brands including Bright Starts, Baby Einstein (licensed from Disney), Ingenuity, and SwaddleMe by Ingenuity with designs focusing on early infant development.
Trade and customs footprint
Kids2 sources baby products and components from China (Well Made Daily Product: 3,951 shipments; Hape International Ningbo: 2,238 shipments) across 12,492 total shipments. US customs bill-of-lading records list 12492 inbound shipments across 43 foreign suppliers, with top origins including China · Vietnam · Hong Kong S.A.R. · South Korea.
Company details
The company distributes through approximately 76,800 retail outlets worldwide including Target, Walmart, and Amazon. Kids2 was founded in 1969, has an estimated 500-1,000 employees, and is headquartered in Atlanta, Georgia. On the LightSource stability read it is rated "Established & active": 57 years in operation (founded 1969). 12,492 US import shipments on record.
Frequently asked questions
What does Kids2 make?
Kids2 (Kids II, Inc.), founded in 1969 and headquartered in Atlanta, Georgia, manufactures infant, baby, and toddler products including toys, bouncers, play gyms, and nursery essentials. The company employs 500–1,000 people with $250–500 million revenue and operates over 500 unique products across 90 countries.
Where is Kids2 headquartered?
Kids2 is headquartered in Atlanta, Georgia (3333 Piedmont Rd NE, Atlanta, Georgia, 30305).
When was Kids2 founded?
Kids2 was founded in 1969.
How big is Kids2?
Kids2 has an estimated 500-1,000 employees, with revenue in the $250-500M range (estimated).
Does Kids2 import from overseas suppliers?
US customs bill-of-lading records show 12492 inbound shipments for Kids2, with top origins including China · Vietnam · Hong Kong S.A.R. · South Korea.
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Last verified Oct 2026. Is this your company? Request a correction.
Leadership
Location & contact
Inside the facility
Photos and video: kids2.com
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