Podcast

Victoria Folbigg | Hyper-Personalization Is Procurement's Real Future

46 minutes

Description

Victoria Folbigg, CEO of Folbigg Consulting and co-founder of the AI Procurement Academy, has led procurement at Procter & Gamble, Barclays, and SAP Ariba. She explains why the biggest opportunity isn’t adopting AI for its own sake but understanding where it creates real value.

Victoria gets practical about AI adoption: choosing the right tools, avoiding the most common mistakes, handling hallucinations and data privacy, and what the EU AI Act means for procurement leaders. She shares how teams can use AI for research, contract analysis, and supplier decisions without losing human judgment.

She also explains why behavioral science, psychology, and hyper-personalization will matter as much as commercial skills for the next generation of CPOs.

Speakers

Spencer Penn

CEO & Co Founder

Victoria Folbigg

CEO, Folbigg Consulting

Key moments

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